![]() Exhibit in the Toronto Museum of Illusions | |
Established | 2015Zagreb, Croatia | ,
---|---|
Founder | Tomislav Pamuković Roko Živković |
President | Teo Širola |
Owner | Metamorfoza d.o.o. |
Website | https://www.museumofillusions.com/ |
The Museum of Illusions ( Croatian: Muzej iluzija) is a franchise of museums that host a variety of exhibits of optical and other types of illusions. [1] The first museum in the franchise was opened in 2015 in Zagreb, Croatia. As of May 2023, the franchise consists of 43 museums in 25 countries. [2] The franchise is operated by Metamorfoza d.o.o., [3] which is, as of 2021, majority-owned by Invera Equity Partners. [4]
The idea for the museum was started by Tomislav Pamuković and Roko Živković after contemplating on "how to escape the corporate environment" and "making something my own". [5] According to them, it was inspired by the National Geographic television show Brain Games. [5] The first museum opened in 2015 in Zagreb, Croatia, [6] with "two years passing between idea and realization". [2] The franchising started in 2016 with museums opening in Zadar, Croatia and Ljubljana, Slovenia. [7] [8] The franchise later expanded into multiple countries, [9] with the largest museum opening in September 2023 in Las Vegas, United States. [10] [11]
![]() Exhibit in the Toronto Museum of Illusions | |
Established | 2015Zagreb, Croatia | ,
---|---|
Founder | Tomislav Pamuković Roko Živković |
President | Teo Širola |
Owner | Metamorfoza d.o.o. |
Website | https://www.museumofillusions.com/ |
The Museum of Illusions ( Croatian: Muzej iluzija) is a franchise of museums that host a variety of exhibits of optical and other types of illusions. [1] The first museum in the franchise was opened in 2015 in Zagreb, Croatia. As of May 2023, the franchise consists of 43 museums in 25 countries. [2] The franchise is operated by Metamorfoza d.o.o., [3] which is, as of 2021, majority-owned by Invera Equity Partners. [4]
The idea for the museum was started by Tomislav Pamuković and Roko Živković after contemplating on "how to escape the corporate environment" and "making something my own". [5] According to them, it was inspired by the National Geographic television show Brain Games. [5] The first museum opened in 2015 in Zagreb, Croatia, [6] with "two years passing between idea and realization". [2] The franchising started in 2016 with museums opening in Zadar, Croatia and Ljubljana, Slovenia. [7] [8] The franchise later expanded into multiple countries, [9] with the largest museum opening in September 2023 in Las Vegas, United States. [10] [11]