This article's
lead section may be too short to adequately
summarize the key points. (February 2013) |
In the fields of broadcasting and content delivery, multiscreen video describes video content that is transformed into multiple formats, bit rates and resolutions for display on devices such as televisions, mobile phones, tablets and computers. Additional devices may include video game consoles such as the Xbox 360, or internet enabled television. [1] [2] [3] [4]
As video moved to digital formats, content began to stream across IP networks. The term developed as more electronic devices transmitted video. [5] [6] Technical and advertising professionals began to refer to video content transmitted across multiple devices as multiscreen video. [7] [8] [9] [10] [11] Notable industry usage includes The Nielsen Company, Cisco Systems and Google. [12] [13] [14]
...Not that television doesn't have a role, but in a multiscreen world, the consumer is interacting with multiple screens so we have to find a measurement that is across screens.
'We've shown it can be done,' she said, referring to compiling single-source data about multiscreen video viewership. 'It's a major step forward.'
Part of Ongoing Effort by Media, Ad Industry to Measure Multi-Screen TV Viewing
The first irrefutable (and perhaps counterintuitive) finding in our multiscreen video world is that linear television viewing is actually growing despite the many consumer trials.
In-Stat research reports that the file multiformat transcoder market grew at 72% clip in 2010 due to the growth in multiscreen services from content providers and pay-TV service providers, and forecasts that worldwide revenue for both live and file multiformat transcoders will continue strong growth over the forecast period.
By now, the concept of a global multiscreen video universe, with content flying to and from TV, PC and mobile devices worldwide, is not unfamiliar.
As America becomes a multiscreen society, so too has the way Americans are following the London Olympics....
This article's
lead section may be too short to adequately
summarize the key points. (February 2013) |
In the fields of broadcasting and content delivery, multiscreen video describes video content that is transformed into multiple formats, bit rates and resolutions for display on devices such as televisions, mobile phones, tablets and computers. Additional devices may include video game consoles such as the Xbox 360, or internet enabled television. [1] [2] [3] [4]
As video moved to digital formats, content began to stream across IP networks. The term developed as more electronic devices transmitted video. [5] [6] Technical and advertising professionals began to refer to video content transmitted across multiple devices as multiscreen video. [7] [8] [9] [10] [11] Notable industry usage includes The Nielsen Company, Cisco Systems and Google. [12] [13] [14]
...Not that television doesn't have a role, but in a multiscreen world, the consumer is interacting with multiple screens so we have to find a measurement that is across screens.
'We've shown it can be done,' she said, referring to compiling single-source data about multiscreen video viewership. 'It's a major step forward.'
Part of Ongoing Effort by Media, Ad Industry to Measure Multi-Screen TV Viewing
The first irrefutable (and perhaps counterintuitive) finding in our multiscreen video world is that linear television viewing is actually growing despite the many consumer trials.
In-Stat research reports that the file multiformat transcoder market grew at 72% clip in 2010 due to the growth in multiscreen services from content providers and pay-TV service providers, and forecasts that worldwide revenue for both live and file multiformat transcoders will continue strong growth over the forecast period.
By now, the concept of a global multiscreen video universe, with content flying to and from TV, PC and mobile devices worldwide, is not unfamiliar.
As America becomes a multiscreen society, so too has the way Americans are following the London Olympics....