Milton H. Biow | |
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Born | Milton Harry Biow July 24, 1892
New York City, U.S |
Died | February 1, 1976 New York City, U.S. | (aged 83)
Occupation | Advertising executive |
Spouse | Sophie Taub |
Children |
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Parents |
|
Family |
|
Milton Harry Biow (July 24, 1892 – February 1, 1976) [1] was an American advertising executive who founded the Biow Company. [2] Biow is recognized as one of the pioneers of the modern school of advertising. [2]
In 1917, Biow started a one-man advertising office in New York City. [2] It quickly grew to become one of the largest advertising agencies in the United States topping $50 million in revenues at its highest winning major accounts such as Anacin, Pepsi‐Cola, Eversharp, Ruppert beer, Schenley whisky and Lady Esther cosmetics. [2] Biow's agency was credited as the first to develop a national advertising campaign that used short and catchy advertising slogans on radio and television (such as "Bulova Watch Time" and Johnny's "Call for Philip Morris"). [2] [3] He was also responsible for bringing The Lucy–Desi Comedy Hour to television and the Take It or Leave It to the radio (which later became the $64,000 Question). [2] In 1934, he purchased WBBR with Arde Bulova and changed the call letters to WNEW, for "the NEWest thing in radio". [4]: 2 In 1956, he disbanded his agency after the loss of several major accounts. [2] His firm was the starting point for advertising executive Norman B. Norman. [5]
In 1964, Biow wrote Butting In: An Adman Speaks Out which told the story of his time in advertising. [2]
Biow was a founder of the National Conference of Christians and Jews and was active with the United Jewish Appeal, the United Hospital Fund and the Muscular Dystrophy Association. [2] He was married to Sophie (née Taub) Biow (1895-1943); they had two children, Richard Biow (married to Chinese translator and writer Adet Lin, daughter of Lin Yutang) [6] [7] and Patricia Biow Broderick (married to actor James Broderick). [2] [8] Through Patricia, he is the grandfather of actor Matthew Broderick. He was a member of the Reform synagogue Temple Emanu-El in Manhattan. [9]
Biow's agency was credited with being the first to use radio and television "spots" for short advertisements
Milton H. Biow | |
---|---|
Born | Milton Harry Biow July 24, 1892
New York City, U.S |
Died | February 1, 1976 New York City, U.S. | (aged 83)
Occupation | Advertising executive |
Spouse | Sophie Taub |
Children |
|
Parents |
|
Family |
|
Milton Harry Biow (July 24, 1892 – February 1, 1976) [1] was an American advertising executive who founded the Biow Company. [2] Biow is recognized as one of the pioneers of the modern school of advertising. [2]
In 1917, Biow started a one-man advertising office in New York City. [2] It quickly grew to become one of the largest advertising agencies in the United States topping $50 million in revenues at its highest winning major accounts such as Anacin, Pepsi‐Cola, Eversharp, Ruppert beer, Schenley whisky and Lady Esther cosmetics. [2] Biow's agency was credited as the first to develop a national advertising campaign that used short and catchy advertising slogans on radio and television (such as "Bulova Watch Time" and Johnny's "Call for Philip Morris"). [2] [3] He was also responsible for bringing The Lucy–Desi Comedy Hour to television and the Take It or Leave It to the radio (which later became the $64,000 Question). [2] In 1934, he purchased WBBR with Arde Bulova and changed the call letters to WNEW, for "the NEWest thing in radio". [4]: 2 In 1956, he disbanded his agency after the loss of several major accounts. [2] His firm was the starting point for advertising executive Norman B. Norman. [5]
In 1964, Biow wrote Butting In: An Adman Speaks Out which told the story of his time in advertising. [2]
Biow was a founder of the National Conference of Christians and Jews and was active with the United Jewish Appeal, the United Hospital Fund and the Muscular Dystrophy Association. [2] He was married to Sophie (née Taub) Biow (1895-1943); they had two children, Richard Biow (married to Chinese translator and writer Adet Lin, daughter of Lin Yutang) [6] [7] and Patricia Biow Broderick (married to actor James Broderick). [2] [8] Through Patricia, he is the grandfather of actor Matthew Broderick. He was a member of the Reform synagogue Temple Emanu-El in Manhattan. [9]
Biow's agency was credited with being the first to use radio and television "spots" for short advertisements