Michael LaTour | |
---|---|
Born | |
Died | November 8, 2015 | (aged 61)
Spouse | Kathryn LaTour (2002-2015; his death) |
Academic background | |
Education | BBA (1978) MBA (1981) Ph.D (1986) |
Alma mater |
Boise State University University of Mississippi |
Thesis | Arousal as an Intervening Variable in a Marketing Communications Context |
Academic work | |
Institutions | Ithaca College |
Michael LaTour was an American marketing researcher, author and academic. He was a professor at Ithaca College.
LaTour's work explores psycho-physiological reactions to advertising stimuli as well as consumer memory in an advertising context. He published over 80 journal articles. His work has been published in the Journal of Consumer Research, Journal of Marketing, Journal of Advertising and Journal of Advertising Research.
LaTour was born in Colorado and brought up in Colorado and San Jose. He received a BBA in 1978 and an MBA in 1981, both from Boise State University. He then joined the University of Mississippi, where he received a Ph.D. in Business Administration. [1] His thesis was titled "Arousal as an Intervening Variable in a Marketing Communications Context." [2]
In 1986, LaTour joined the Old Dominion University as an Assistant Professor of Marketing. He left Old Dominion University is 1991 and joined Auburn University as an Associate Professor, becoming Professor in 1997. In 1999, he was endowed the Torchmark Chair in Marketing at Auburn University. While he was teaching at Auburn, he met Kathryn LaTour, whom he later married. LaTour joined the University of Nevada, Las Vegas in 2004 as a Professor of Marketing. He was also appointed as Chair of the Marketing Department. From 2010 to 2013, he was a Beam Research Fellow at University of Nevada, Las Vegas. [3]
In 2012, LaTour left University of Nevada, Las Vegas, and joined Cornell University as a Visiting Professor of Marketing. He was also appointed as the Editor of Cornell Hospitality Quarterly and served from 2013–2015. [4] In 2014, he was hired by Ithaca College as a Professor of Marketing.
LaTour's work explores psycho-physiological reactions to advertising stimuli as well as consumer memory in an advertising context. In the beginning of his career, LaTour's research was focused on advertising, on how fear appeals can be used in advertising and the impact of female role portrayals in advertising. [5] Throughout his career, his work remained focused on advertising. He wrote considerably about female nudity in advertisements, ethical concerns related to it, and the impact of arousal in advertisements. Towards early 2000s, his research in this area began focusing on how memories and false memories can impact the influence of advertising, and the long-term impact of consistent advertising on consumer memory. [6] [7]
During the early 1990s, some of LaTour's research dealt with the topics of ethics in organizations and sales management. In the mid 1990s, he conducted research on the perception of marital roles in purchase decisions. [8]
Some of his work on healthcare marketing and social networking was published posthumously in late 2010s. LaTour often collaborated with his wife, Kathryn, on research and publications, related to wine, nostalgia, and taste. [9] "The Michael LaTour Research Excellence Award" was established at Ithaca College in 2016 to help young research scholars. [10]
This article needs additional or more specific
categories. (February 2022) |
Michael LaTour | |
---|---|
Born | |
Died | November 8, 2015 | (aged 61)
Spouse | Kathryn LaTour (2002-2015; his death) |
Academic background | |
Education | BBA (1978) MBA (1981) Ph.D (1986) |
Alma mater |
Boise State University University of Mississippi |
Thesis | Arousal as an Intervening Variable in a Marketing Communications Context |
Academic work | |
Institutions | Ithaca College |
Michael LaTour was an American marketing researcher, author and academic. He was a professor at Ithaca College.
LaTour's work explores psycho-physiological reactions to advertising stimuli as well as consumer memory in an advertising context. He published over 80 journal articles. His work has been published in the Journal of Consumer Research, Journal of Marketing, Journal of Advertising and Journal of Advertising Research.
LaTour was born in Colorado and brought up in Colorado and San Jose. He received a BBA in 1978 and an MBA in 1981, both from Boise State University. He then joined the University of Mississippi, where he received a Ph.D. in Business Administration. [1] His thesis was titled "Arousal as an Intervening Variable in a Marketing Communications Context." [2]
In 1986, LaTour joined the Old Dominion University as an Assistant Professor of Marketing. He left Old Dominion University is 1991 and joined Auburn University as an Associate Professor, becoming Professor in 1997. In 1999, he was endowed the Torchmark Chair in Marketing at Auburn University. While he was teaching at Auburn, he met Kathryn LaTour, whom he later married. LaTour joined the University of Nevada, Las Vegas in 2004 as a Professor of Marketing. He was also appointed as Chair of the Marketing Department. From 2010 to 2013, he was a Beam Research Fellow at University of Nevada, Las Vegas. [3]
In 2012, LaTour left University of Nevada, Las Vegas, and joined Cornell University as a Visiting Professor of Marketing. He was also appointed as the Editor of Cornell Hospitality Quarterly and served from 2013–2015. [4] In 2014, he was hired by Ithaca College as a Professor of Marketing.
LaTour's work explores psycho-physiological reactions to advertising stimuli as well as consumer memory in an advertising context. In the beginning of his career, LaTour's research was focused on advertising, on how fear appeals can be used in advertising and the impact of female role portrayals in advertising. [5] Throughout his career, his work remained focused on advertising. He wrote considerably about female nudity in advertisements, ethical concerns related to it, and the impact of arousal in advertisements. Towards early 2000s, his research in this area began focusing on how memories and false memories can impact the influence of advertising, and the long-term impact of consistent advertising on consumer memory. [6] [7]
During the early 1990s, some of LaTour's research dealt with the topics of ethics in organizations and sales management. In the mid 1990s, he conducted research on the perception of marital roles in purchase decisions. [8]
Some of his work on healthcare marketing and social networking was published posthumously in late 2010s. LaTour often collaborated with his wife, Kathryn, on research and publications, related to wine, nostalgia, and taste. [9] "The Michael LaTour Research Excellence Award" was established at Ithaca College in 2016 to help young research scholars. [10]
This article needs additional or more specific
categories. (February 2022) |