Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms. [1]
Traditionally advertising inventory was sold during upfront events in the third week of May. [2] [3] However, advertising space is increasingly being transacted algorithmically, such as with real-time bidding. [4]
Media space is typically broken down into four categories, which can be purchased through a variety of sales channels. [5]
Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms. [1]
Traditionally advertising inventory was sold during upfront events in the third week of May. [2] [3] However, advertising space is increasingly being transacted algorithmically, such as with real-time bidding. [4]
Media space is typically broken down into four categories, which can be purchased through a variety of sales channels. [5]