Editor-in-chief | Iina Artima-Kyrki |
---|---|
Categories | Women's magazine |
Frequency | Weekly |
Publisher | Sanoma Magazines |
Founder | Kaarlo Mantere |
Founded | 1952 |
Company | Sanoma |
Country | Finland |
Based in | Helsinki |
Language | Finnish |
Website | Me Naiset |
ISSN | 0025-6277 |
OCLC | 6318366 |
Me Naiset ( Finnish: We the Women) is a women's magazine published in Helsinki, Finland. It is one of the largest weekly women's magazines in the country [1] and has been in circulation since 1952.
Me Naiset was established in 1952. [2] [3] [4] Its founder was Kaarlo Mantere, a Finnish publisher. [3] Later it was sold to Viikkosanomat Oy. [3] The owner of the magazine is Sanoma, and it is published by Sanoma Magazines on a weekly basis on Thursdays. [1] [5] The company acquired the magazine in 1957. [6] In 1958 the magazine began to employ its own fashion models. [3] Me Naiset was the only weekly women's magazine in Finland until 1963 when another weekly entitled Anna was started. [7]
The headquarters of Me Naiset is in Helsinki. [8] [9] Target audience of the magazine is women living in big cities and in Southern Finland. [5] Its sister magazine is Me Naiset SPORT. [10]
Me Naiset focuses on fashion, beauty and shopping. [5] However, until the end of the 1990s the weekly mostly published articles on social and political topics. [11] From the early 2000s it began to feature articles about motherhood. [12]
Replacing Riitta Pollari, [13] Marjo Vuorinen served as the editor-in-chief of Me Naiset between 2010 and 2012. [1] On 23 July 2012 Johanna Lahti became its editor-in-chief. [1]
During the early years Me Naiset sold 25,000 copies. [3] Its circulation rose to 36,000 copies in 1958. [3] The average circulation of the magazine was 70,000 copies in 1961. [3] It rose to over 120,000 copies in 1962 and to 180,000 copies in 1973. [3] In the period between 1965 and 1975 the magazine was one of the most popular magazines in the country. [14] Its circulation was 133,000 copies in 1978. [3]
The weekly had a circulation of 124,485 copies in 2004. [3] Its circulation was 134,000 copies in 2007. [15] [16] The circulation of the magazine was 147,354 copies in 2010 [17] and 146,248 copies in 2011. [1] [18] Its circulation was 138,594 copies in 2012 [19] and 119,631 copies in 2013. [20] As of 2014 Me Naiset was the most popular women’s general magazine in Finland. [21]
Editor-in-chief | Iina Artima-Kyrki |
---|---|
Categories | Women's magazine |
Frequency | Weekly |
Publisher | Sanoma Magazines |
Founder | Kaarlo Mantere |
Founded | 1952 |
Company | Sanoma |
Country | Finland |
Based in | Helsinki |
Language | Finnish |
Website | Me Naiset |
ISSN | 0025-6277 |
OCLC | 6318366 |
Me Naiset ( Finnish: We the Women) is a women's magazine published in Helsinki, Finland. It is one of the largest weekly women's magazines in the country [1] and has been in circulation since 1952.
Me Naiset was established in 1952. [2] [3] [4] Its founder was Kaarlo Mantere, a Finnish publisher. [3] Later it was sold to Viikkosanomat Oy. [3] The owner of the magazine is Sanoma, and it is published by Sanoma Magazines on a weekly basis on Thursdays. [1] [5] The company acquired the magazine in 1957. [6] In 1958 the magazine began to employ its own fashion models. [3] Me Naiset was the only weekly women's magazine in Finland until 1963 when another weekly entitled Anna was started. [7]
The headquarters of Me Naiset is in Helsinki. [8] [9] Target audience of the magazine is women living in big cities and in Southern Finland. [5] Its sister magazine is Me Naiset SPORT. [10]
Me Naiset focuses on fashion, beauty and shopping. [5] However, until the end of the 1990s the weekly mostly published articles on social and political topics. [11] From the early 2000s it began to feature articles about motherhood. [12]
Replacing Riitta Pollari, [13] Marjo Vuorinen served as the editor-in-chief of Me Naiset between 2010 and 2012. [1] On 23 July 2012 Johanna Lahti became its editor-in-chief. [1]
During the early years Me Naiset sold 25,000 copies. [3] Its circulation rose to 36,000 copies in 1958. [3] The average circulation of the magazine was 70,000 copies in 1961. [3] It rose to over 120,000 copies in 1962 and to 180,000 copies in 1973. [3] In the period between 1965 and 1975 the magazine was one of the most popular magazines in the country. [14] Its circulation was 133,000 copies in 1978. [3]
The weekly had a circulation of 124,485 copies in 2004. [3] Its circulation was 134,000 copies in 2007. [15] [16] The circulation of the magazine was 147,354 copies in 2010 [17] and 146,248 copies in 2011. [1] [18] Its circulation was 138,594 copies in 2012 [19] and 119,631 copies in 2013. [20] As of 2014 Me Naiset was the most popular women’s general magazine in Finland. [21]