Categories | Marketing magazine |
---|---|
Frequency |
|
Founded | 1994 |
Final issue | 18 December 2020 |
Company | Alma Talent |
Country | Finland |
Based in | Helsinki |
Language | Finnish |
ISSN | 1237-6655 |
OCLC | 925301832 |
Markkinointi & Mainonta, abbreviated as M&M, ( Finnish: Marketing and Advertising) was a marketing magazine based in Helsinki, Finland. It was in circulation between 1994 and 2020.
M&M was started in 1994 by a group, including Kim Weckström, a Finnish entrepreneur. [1] Weckström was the founding editor of the magazine. [2] M&M was first owned by Talentum. [3] Later it became part of Alma Talent. [4]
M&M came out weekly between its start in 1994 and 2009. [3] Then it appeared on a biweekly basis. [3] As of 2009 Heimo Hatakka was the editor-in-chief of the magazine. [5]
The target audience of M&M was marketing professionals, including the managers and decision makers in the field. [6] The magazine published annual lists such as Top 300 brands. [7] The editors of the magazine joined a jury members in the Epica contest on Europe's best advertising. [8] The last edition of the magazine appeared on 18 December 2020. [4] [9] The parent company, Alma Talent, also closed two other magazines, Metallitekniikka and Tekniikan Historia. [4]
M&M sold 3,500 copies in 2018. [6]
Categories | Marketing magazine |
---|---|
Frequency |
|
Founded | 1994 |
Final issue | 18 December 2020 |
Company | Alma Talent |
Country | Finland |
Based in | Helsinki |
Language | Finnish |
ISSN | 1237-6655 |
OCLC | 925301832 |
Markkinointi & Mainonta, abbreviated as M&M, ( Finnish: Marketing and Advertising) was a marketing magazine based in Helsinki, Finland. It was in circulation between 1994 and 2020.
M&M was started in 1994 by a group, including Kim Weckström, a Finnish entrepreneur. [1] Weckström was the founding editor of the magazine. [2] M&M was first owned by Talentum. [3] Later it became part of Alma Talent. [4]
M&M came out weekly between its start in 1994 and 2009. [3] Then it appeared on a biweekly basis. [3] As of 2009 Heimo Hatakka was the editor-in-chief of the magazine. [5]
The target audience of M&M was marketing professionals, including the managers and decision makers in the field. [6] The magazine published annual lists such as Top 300 brands. [7] The editors of the magazine joined a jury members in the Epica contest on Europe's best advertising. [8] The last edition of the magazine appeared on 18 December 2020. [4] [9] The parent company, Alma Talent, also closed two other magazines, Metallitekniikka and Tekniikan Historia. [4]
M&M sold 3,500 copies in 2018. [6]