Mark Leiter is chairman of Leiter & Company. He was previously chief strategy officer at Nielsen. Prior to serving as chief strategy officer, he served as Nielsen's global president of practices and consulting services. [1] [2] [3] Earlier in his career, he was with McKinsey & Company where he was a founder of McKinsey's business-to-business marketing and branding practices, and author of several McKinsey Quarterly articles. [4] [5] [6]
He is the founder and former chairman of the board of directors of The Demand Institute. [7] [8] [9] He is a member of The Global Counsellors and the Global Advisory Board of The Conference Board, and serves as a trustee of Committee for Economic Development (CED). He serves on the board of directors of the VH1 Save the Music Foundation and InMoment, and as a Partner of Pereg Ventures, a venture capital firm based in NYC. [10]
- ^ "What would John Wanamaker Say Today?".
- ^ "Nielsen, Catalina join Forces".
- ^ "Nielsen: Consumer or Consumed?".
- ^ "McKinsey Quarterly: Brand Leverage". Archived from the original on 2012-01-10.
- ^ "McKinsey Quarterly: If Nike Can Just Do It, Why Can't We?". Archived from the original on 2013-03-13.
- ^ "McKinsey Quarterly: Uncovering the Value of Brands". Archived from the original on 2012-03-11.
- ^ "Conference Board and Nielsen launch The Demand Institute".
- ^ "Bloomberg: Mark Leiter discusses launch of The Demand Institute".
- ^ "Time Magazine: The Demand Institute says Housing Market Recovery Has Officially Begun". 15 May 2012.
- ^ "PRNewswire: Pereg Ventures Announces Pereg Fund I".
Mark Leiter is chairman of Leiter & Company. He was previously chief strategy officer at Nielsen. Prior to serving as chief strategy officer, he served as Nielsen's global president of practices and consulting services. [1] [2] [3] Earlier in his career, he was with McKinsey & Company where he was a founder of McKinsey's business-to-business marketing and branding practices, and author of several McKinsey Quarterly articles. [4] [5] [6]
He is the founder and former chairman of the board of directors of The Demand Institute. [7] [8] [9] He is a member of The Global Counsellors and the Global Advisory Board of The Conference Board, and serves as a trustee of Committee for Economic Development (CED). He serves on the board of directors of the VH1 Save the Music Foundation and InMoment, and as a Partner of Pereg Ventures, a venture capital firm based in NYC. [10]
- ^ "What would John Wanamaker Say Today?".
- ^ "Nielsen, Catalina join Forces".
- ^ "Nielsen: Consumer or Consumed?".
- ^ "McKinsey Quarterly: Brand Leverage". Archived from the original on 2012-01-10.
- ^ "McKinsey Quarterly: If Nike Can Just Do It, Why Can't We?". Archived from the original on 2013-03-13.
- ^ "McKinsey Quarterly: Uncovering the Value of Brands". Archived from the original on 2012-03-11.
- ^ "Conference Board and Nielsen launch The Demand Institute".
- ^ "Bloomberg: Mark Leiter discusses launch of The Demand Institute".
- ^ "Time Magazine: The Demand Institute says Housing Market Recovery Has Officially Begun". 15 May 2012.
- ^ "PRNewswire: Pereg Ventures Announces Pereg Fund I".