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Industry | Fashion |
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Founded | 1976 Munich, Germany |
Founder | Michael Cromer |
Headquarters | Munich, Germany |
Key people | Kim Sung-joo (Chairwoman) |
Parent | Sungjoo Group |
Website |
www |
MCM Worldwide is a luxury fashion brand originally founded in 1976 as the initialism of "Michael Cromer Munich". The brand’s signature logo-printed material, called Cognac Visetos, appears on many of its products. Its brass plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique number at the bottom. [1] MCM sells its products through wholesale accounts, franchises and directly operated stores.
MCM was bought out by Sungjoo Group of Korea in 2005. the brand makes roughly 70% of its sales in Asia, and roughly 30% in Europe, the Middle East, and the Americas. [2] [2]
The MCM label, originally stood popular during the 1980s for being "ostentatious and flashy". [3] At the height of its popularity in 1993, it owned 250 branches worldwide and recorded sales of $250 million. [3] Following a 1995 investigation of Cromer for alleged tax evasion by German tax authorities, banks and investors lost faith in MCM's financial stability. [4] In 1997, the company was restructured, and its stores and trademark rights were split and sold. [4]
In 2005, the worldwide rights to the MCM brand were acquired from a Swiss financier by Sungjoo Group, a South Korean retail business founded by Sung-Joo Kim, the youngest daughter of South Korean magnate Kim Soo-Keon. [2] At the time, MCM's global sales stood at $100 million. [5]
Kim hired designer Michael Michalsky [6] and re-launched the brand in 2006 with a new store in Berlin. [7] MCM thereafter reopened stores in New York, Toronto, Paris, London, Singapore, Tokyo, and China among others. In 2011, MCM debuted its largest store in Hong Kong’s Entertainment Building. [8]
On the occasion of the brand's 40th anniversary in 2016, MCM commissioned Tobias Rehberger with a limited-edition capsule collection. [9]
MCM established a Milan design studio in 2017. By 2018, the brand presented its first full-fledged ready-to-wear collection at Pitti Uomo. [10]
In 2018, Dirk Schönberger joined MCM from Adidas, initially as global creative officer; he was promoted to global brand officer in 2022. During his time at the brand, he built a design studio in Berlin to complement its creative centers in Seoul and Milan. [11] In 2023, he left the company. [12]
MCM has had exclusive license agreements with Marchon Eyewear (2015–2023) [13] and Marcolin (since 2023) [14] for the design, production and worldwide distribution of the brand’s eyewear.
In 2019, MCM signed a 10-year licensing agreement with Inter Parfums; the first fragrance, called MCM Eau de Parfum, was launched in 2021. [15]
For its advertising campaigns, MCM has been working with renowned photographers including Herb Ritts (1996), Daniel Sannwald (2015), [16] Juergen Teller (2023), [17] Craig McDean (2024) [18] and Collier Schorr (2024). [19] Campaigns have featured Cindy Crawford (1996, 2023), Billie Eilish (2019), [20] Iann Dior (2022), [21] Lindsay Lohan (2023), [22] Cara Delevingne (2024) [23] and Matt Dillon (2024). [24]
![]() | |
Industry | Fashion |
---|---|
Founded | 1976 Munich, Germany |
Founder | Michael Cromer |
Headquarters | Munich, Germany |
Key people | Kim Sung-joo (Chairwoman) |
Parent | Sungjoo Group |
Website |
www |
MCM Worldwide is a luxury fashion brand originally founded in 1976 as the initialism of "Michael Cromer Munich". The brand’s signature logo-printed material, called Cognac Visetos, appears on many of its products. Its brass plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique number at the bottom. [1] MCM sells its products through wholesale accounts, franchises and directly operated stores.
MCM was bought out by Sungjoo Group of Korea in 2005. the brand makes roughly 70% of its sales in Asia, and roughly 30% in Europe, the Middle East, and the Americas. [2] [2]
The MCM label, originally stood popular during the 1980s for being "ostentatious and flashy". [3] At the height of its popularity in 1993, it owned 250 branches worldwide and recorded sales of $250 million. [3] Following a 1995 investigation of Cromer for alleged tax evasion by German tax authorities, banks and investors lost faith in MCM's financial stability. [4] In 1997, the company was restructured, and its stores and trademark rights were split and sold. [4]
In 2005, the worldwide rights to the MCM brand were acquired from a Swiss financier by Sungjoo Group, a South Korean retail business founded by Sung-Joo Kim, the youngest daughter of South Korean magnate Kim Soo-Keon. [2] At the time, MCM's global sales stood at $100 million. [5]
Kim hired designer Michael Michalsky [6] and re-launched the brand in 2006 with a new store in Berlin. [7] MCM thereafter reopened stores in New York, Toronto, Paris, London, Singapore, Tokyo, and China among others. In 2011, MCM debuted its largest store in Hong Kong’s Entertainment Building. [8]
On the occasion of the brand's 40th anniversary in 2016, MCM commissioned Tobias Rehberger with a limited-edition capsule collection. [9]
MCM established a Milan design studio in 2017. By 2018, the brand presented its first full-fledged ready-to-wear collection at Pitti Uomo. [10]
In 2018, Dirk Schönberger joined MCM from Adidas, initially as global creative officer; he was promoted to global brand officer in 2022. During his time at the brand, he built a design studio in Berlin to complement its creative centers in Seoul and Milan. [11] In 2023, he left the company. [12]
MCM has had exclusive license agreements with Marchon Eyewear (2015–2023) [13] and Marcolin (since 2023) [14] for the design, production and worldwide distribution of the brand’s eyewear.
In 2019, MCM signed a 10-year licensing agreement with Inter Parfums; the first fragrance, called MCM Eau de Parfum, was launched in 2021. [15]
For its advertising campaigns, MCM has been working with renowned photographers including Herb Ritts (1996), Daniel Sannwald (2015), [16] Juergen Teller (2023), [17] Craig McDean (2024) [18] and Collier Schorr (2024). [19] Campaigns have featured Cindy Crawford (1996, 2023), Billie Eilish (2019), [20] Iann Dior (2022), [21] Lindsay Lohan (2023), [22] Cara Delevingne (2024) [23] and Matt Dillon (2024). [24]