Company type | Joint-stock company |
---|---|
Industry | Chemical |
Founded | 1965 |
Founders | Gianfranco Mattioli |
Headquarters | Barancate (Milan) |
Key people | Marco Mattioli (CEO) |
Website | www.mafra.it |
MA-FRA is an Italian chemical company specializing in automotive, motorcycle, boat, and industry care and cleaning products and is one of oldest in the industry. [1] [2]
MA-FRA was founded in 1965 by Gianfranco Mattioli [3] during the Economic Boom of the 1960s in Bresso, Italy. [4]
The company collaborated with Nelson Piquet in F1 during the 1980s and with Peugeot Rally in the 1990s. Later, MA-FRA became involved in Ferrari Challenge and collaborated closely with the Mille Miglia. [5]
In 2001, MA-FRA's headquarters moved to the plant in Baranzate, which is still the company's headquarters on the outskirts of Milan. [6]
In the 2010-2020 decade, MAFRA produced the "Ecolabel" line with totally "green" formulations made with natural and biodegradable surfactants. [7]
MA-FRA established the "Detailing School" in 2016 to technically train new professionals dedicated to car detailing. [8] [9] [10] The #Labocosmetica brand was launched in the same year, a line of products specifically for car detailing professionals. [11] [4]
During COVID-19, MA-FRA launched a series of products for car and room sanitization to counter the spread of the pandemic. [12] [13]
In 2022, MA-FRA was represented as a sponsor at numerous automotive events: Autopromotec 2022, the international aftermarket exhibition in Bologna. [14] [15]
The company was announced to participate in the Car Wash Show Europe 2023, the industry's largest event. [16]
Company type | Joint-stock company |
---|---|
Industry | Chemical |
Founded | 1965 |
Founders | Gianfranco Mattioli |
Headquarters | Barancate (Milan) |
Key people | Marco Mattioli (CEO) |
Website | www.mafra.it |
MA-FRA is an Italian chemical company specializing in automotive, motorcycle, boat, and industry care and cleaning products and is one of oldest in the industry. [1] [2]
MA-FRA was founded in 1965 by Gianfranco Mattioli [3] during the Economic Boom of the 1960s in Bresso, Italy. [4]
The company collaborated with Nelson Piquet in F1 during the 1980s and with Peugeot Rally in the 1990s. Later, MA-FRA became involved in Ferrari Challenge and collaborated closely with the Mille Miglia. [5]
In 2001, MA-FRA's headquarters moved to the plant in Baranzate, which is still the company's headquarters on the outskirts of Milan. [6]
In the 2010-2020 decade, MAFRA produced the "Ecolabel" line with totally "green" formulations made with natural and biodegradable surfactants. [7]
MA-FRA established the "Detailing School" in 2016 to technically train new professionals dedicated to car detailing. [8] [9] [10] The #Labocosmetica brand was launched in the same year, a line of products specifically for car detailing professionals. [11] [4]
During COVID-19, MA-FRA launched a series of products for car and room sanitization to counter the spread of the pandemic. [12] [13]
In 2022, MA-FRA was represented as a sponsor at numerous automotive events: Autopromotec 2022, the international aftermarket exhibition in Bologna. [14] [15]
The company was announced to participate in the Car Wash Show Europe 2023, the industry's largest event. [16]