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Luke Scheybeler is a British entrepreneur, designer and creative director known for his work in sportswear and branding. He is the co-founder and former creative director of the cycling clothing brand Rapha. He is the co-founder of the running apparel brand Tracksmith. Scheybeler runs the branding consultancy Scheÿbeler. [1]
Rapha
Scheybeler co-founded Rapha in March 2004 with Simon Mottram. Scheybeler established Rapha's brand identity, style and product range, leading all creative output for the first 6 years and establishing the brands creative architecture, including Rapha's distinctive left arm stripe. He worked with photographer Ben Ingham to define Rapha's photographic style.[ citation needed]
Tracksmith
Scheybeler co-founded Tracksmith in Boston, Massachusetts, in 2014 with former Puma marketing executive Matt Taylor.[ citation needed]
Other work
Scheybeler worked with the Slipstream sports team Garmin Sharp on their branding and team kit design.[ citation needed]
References
Scheybeler was described by the Financial Times as the man who "made cycling wear cool".
- ^ "New sportswear line Tracksmith on the right track". Financial Times. 31 October 2014.
External links
- Agencies are incredible hothouses of talent - which is why they must die, Marketing Magazine Article
- Rapha website
- Building a brand through creativity, Design Week
- Rapha, Creative Review
- Rapha responds to spoof website, BikeBiz
- The Life and Times of the Cycling Jersey, Radio Show
- Rapha logo blog post
- Finchs Quarterly Review Finchs Quarterly Review, undated. Retrieved 10 February 2009.
- Article on Timothy Everest Collaboration Coolhunting, 27-02-2009 Retrieved 5 March 2009.
- Article on Paul Smith Collaboration Coolhunting, 09-07-2007 Retrieved 7 March 2009.
 | This biographical article related to fashion is a stub. You can help Wikipedia by expanding it. |
| This article has multiple issues. Please help
improve it or discuss these issues on the
talk page. (
Learn how and when to remove these template messages)
|
Luke Scheybeler is a British entrepreneur, designer and creative director known for his work in sportswear and branding. He is the co-founder and former creative director of the cycling clothing brand Rapha. He is the co-founder of the running apparel brand Tracksmith. Scheybeler runs the branding consultancy Scheÿbeler. [1]
Rapha
Scheybeler co-founded Rapha in March 2004 with Simon Mottram. Scheybeler established Rapha's brand identity, style and product range, leading all creative output for the first 6 years and establishing the brands creative architecture, including Rapha's distinctive left arm stripe. He worked with photographer Ben Ingham to define Rapha's photographic style.[ citation needed]
Tracksmith
Scheybeler co-founded Tracksmith in Boston, Massachusetts, in 2014 with former Puma marketing executive Matt Taylor.[ citation needed]
Other work
Scheybeler worked with the Slipstream sports team Garmin Sharp on their branding and team kit design.[ citation needed]
References
Scheybeler was described by the Financial Times as the man who "made cycling wear cool".
- ^ "New sportswear line Tracksmith on the right track". Financial Times. 31 October 2014.
External links
- Agencies are incredible hothouses of talent - which is why they must die, Marketing Magazine Article
- Rapha website
- Building a brand through creativity, Design Week
- Rapha, Creative Review
- Rapha responds to spoof website, BikeBiz
- The Life and Times of the Cycling Jersey, Radio Show
- Rapha logo blog post
- Finchs Quarterly Review Finchs Quarterly Review, undated. Retrieved 10 February 2009.
- Article on Timothy Everest Collaboration Coolhunting, 27-02-2009 Retrieved 5 March 2009.
- Article on Paul Smith Collaboration Coolhunting, 09-07-2007 Retrieved 7 March 2009.
| This biographical article related to fashion is a stub. You can help Wikipedia by expanding it. |