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Krispy Krunchy Chicken

Krispy Krunchy Chicken (since closed) inside Roger's Family Foods, Oscoda, Michigan
Company type	Private
Industry	Fast food restaurant
Founded	1989; 35 years ago (1989) in Lafayette, Louisiana
Founder	Neal Onebane
Headquarters	Alexandria, Louisiana
Number of locations	2,700+ (2022)
Area served	United States [1] [2]
Key people	Dan Shapiro (CEO 2021)
Website	https://www.krispykrunchy.com/

Krispy Krunchy Foods LLC, also known as Krispy Krunchy Chicken or KKC, is a quick-serve fried chicken chain founded in 1989 in Lafayette, Louisiana. ^{[3] [4] [5]} It has over 2,700 locations across 47 states in the U.S., and is offered mainly in convenience stores and gas stations. ^{[6] [4] [7]}

History

Krispy Krunchy Chicken, founded in Louisiana in 1989, is a quick-serve solution for convenience stores, truck stops, universities, casinos and big box retailers across the U.S. The store-in-store concept allows licensees to serve hand-breaded, mild Cajun-spiced fried chicken and all white meat tenders to its guests, to increase their in-store profitability and drive frequency. The full menu also includes a variety of sides and the brand’s trademark honey biscuits.

With convenience store businessman Dan Shapiro as Krispy Krunchy Chicken's executive vice president and owner, ^[5] Krispy Krunchy Chicken products increased from being carried in 200 convenience stores to over 2,200 in 2006. Sales were $12.6 million that year. ^[8]

In 2014, sales were $155 million. ^[8]

In 2017, there were 509 new Krispy Krunchy Chicken stores and a total of 2,294 stores across the United States and in Malaysia and American Samoa. ^[2]

Business model

KKC mostly partners with owners of convenience and grocery stores to sell its products. ^[9]

Operators of Krispy Krunchy Chicken locations do not pay franchise or royalty fees. Instead, operators pay Krispy Krunchy Chicken to distribute inventory (equipment and graphics) to their stores. ^{[8] [9]}

Products

Krispy Krunchy Chicken offers Cajun-style ^[6] Krispy Chicken, chicken meals, family meals, Cajun Tenders and wings. The family meals include two sides: six honey butter biscuits and an order of family fries. Other sides and snacks include corn dogs, red beans and rice, mac-n-cheese, mashed potatoes and gravy, jambalaya, boudin bites, and boneless wings. ^[10]

The company's fried chicken sandwich includes hand-breaded fried chicken, dill pickles and a honey butter spread. In 2020, select locations began offering the sandwich on a sweet butter bun. ^[1]

The signature chicken marinade is included in the breading of the chicken and also injected directly into the chicken. ^{[5] [9]}

The seafood menu includes honey butter fried shrimp and fried fish. ^[10]

COVID-19 response

In early 2018, Krispy Krunchy Chicken began a partnership with Uber Eats, Grubhub and DoorDash to start its delivery service. ^[11] During the onset of the COVID-19 pandemic, the company developed offers and discounts for customers using the food delivery apps. ^[12]

In 2020, Krispy Krunchy Chicken partnered with Jaxson Hayes to provide 500 meals to environmental services crew at Ochsner Health facilities. ^[13]

See also

• List of fast-food chicken restaurants
• List of fast food restaurant chains

References

Wikimedia Commons has media related to Krispy Krunchy Chicken.