From Wikipedia, the free encyclopedia
KFC Pakistan
Company type Subsidiary
Industry Restaurant
Genre Fast food
Founded1997; 27 years ago (1997) (first outlet)
Headquarters
Pakistan
Number of locations
Increase 128+(as of 2024) [1]
Area served
Pakistan
Number of employees
10,000+
Parent KFC
Website www.kfcpakistan.com

KFC Pakistan ( Urdu: کینٹکی فرائیڈ چکن پاکستان or کے ایف سی) is the Pakistani franchise of KFC which operates 128+ locations across Pakistan with 10,000 employees. [2] [3] [4] Its first restaurant was established in Karachi in 1997. [5]

History

KFC Pakistan had its first franchises in the late '60s to early '70s. [6]

In June 1997, KFC was introduced to Pakistan through the Belgian Artal group, seeing initial success in Karachi. [5] However, following Pakistan's 1998 nuclear tests and ensuing US sanctions, KFC faced operational challenges due to its import-dependent supply chain. [5] This resulted in ownership transferring to the Cupola Group in 2001. [5]

By 2014, the brand faced challenges, prompting Yum! Brands to introduce managerial changes. [5] Based on AC Nielsen research, KFC adjusted its market positioning and pricing, and updated its outlets and digital platforms. [5]

KFC now contributes PKR 10 million in taxes to the Government of Pakistan. [7]

Food Items

KFC Pakistan's menu consists of burgers, sandwiches, fried chicken, nuggets, hot wings, French fries, rice dishes, twister wraps and drinks. [2] KFC in Pakistan introduced a new food item named "Zingeratha" which is a fusion of the Zinger and paratha, a traditional bread in Pakistan. [8] In January 2020, KFC Pakistan introduced Thai sweet chili wings and Buffalo wings. [9]

Incidents

The American-based KFC branches became targets during anti-American protests in 2005, resulting in the burning of the Gulshan-e-Iqbal branch, and the tragic deaths of six people. [10] This prompted the franchise to rebrand itself as a Pakistani-run business.

As per local journalist from Mirpur Khas, KFC Mirpur Khas branch was robbed by some gunmen in 2023 at late night.

Gallery

References

  1. ^ "Locate Us". KFC Pakistan. 2020. Retrieved 24 March 2020.
  2. ^ a b "About us". KFC Pakistan.
  3. ^ "KFC's Changing Business Model". Aurora by Dawn. 26 August 2022. Retrieved 3 June 2022.
  4. ^ "Seven years of growth: KFC Pakistan's 'finger lickin' good' success story". Arabian Business. 15 December 2021. Retrieved 3 June 2022.
  5. ^ a b c d e f Riaz, Nisma (August 6, 2023). "Frying the competition: How KFC made a comeback in Pakistan". Profit by Pakistan Today.
  6. ^ Sanders, Harland (1974). The Incredible Colonel. Illinois: Creation House.
  7. ^ "KFC - ID:5c1369d525ba0".
  8. ^ KFC Zingeratha - Do Ka Fusion, retrieved November 22, 2019
  9. ^ "You searched for Buffalo | KFC | KFC Deals | KFC Menu". KFC. Retrieved 2021-04-05.
  10. ^ "Six bodies found in restaurant torched by mob". Dawn (newspaper). 1 June 2005.

See also

From Wikipedia, the free encyclopedia
KFC Pakistan
Company type Subsidiary
Industry Restaurant
Genre Fast food
Founded1997; 27 years ago (1997) (first outlet)
Headquarters
Pakistan
Number of locations
Increase 128+(as of 2024) [1]
Area served
Pakistan
Number of employees
10,000+
Parent KFC
Website www.kfcpakistan.com

KFC Pakistan ( Urdu: کینٹکی فرائیڈ چکن پاکستان or کے ایف سی) is the Pakistani franchise of KFC which operates 128+ locations across Pakistan with 10,000 employees. [2] [3] [4] Its first restaurant was established in Karachi in 1997. [5]

History

KFC Pakistan had its first franchises in the late '60s to early '70s. [6]

In June 1997, KFC was introduced to Pakistan through the Belgian Artal group, seeing initial success in Karachi. [5] However, following Pakistan's 1998 nuclear tests and ensuing US sanctions, KFC faced operational challenges due to its import-dependent supply chain. [5] This resulted in ownership transferring to the Cupola Group in 2001. [5]

By 2014, the brand faced challenges, prompting Yum! Brands to introduce managerial changes. [5] Based on AC Nielsen research, KFC adjusted its market positioning and pricing, and updated its outlets and digital platforms. [5]

KFC now contributes PKR 10 million in taxes to the Government of Pakistan. [7]

Food Items

KFC Pakistan's menu consists of burgers, sandwiches, fried chicken, nuggets, hot wings, French fries, rice dishes, twister wraps and drinks. [2] KFC in Pakistan introduced a new food item named "Zingeratha" which is a fusion of the Zinger and paratha, a traditional bread in Pakistan. [8] In January 2020, KFC Pakistan introduced Thai sweet chili wings and Buffalo wings. [9]

Incidents

The American-based KFC branches became targets during anti-American protests in 2005, resulting in the burning of the Gulshan-e-Iqbal branch, and the tragic deaths of six people. [10] This prompted the franchise to rebrand itself as a Pakistani-run business.

As per local journalist from Mirpur Khas, KFC Mirpur Khas branch was robbed by some gunmen in 2023 at late night.

Gallery

References

  1. ^ "Locate Us". KFC Pakistan. 2020. Retrieved 24 March 2020.
  2. ^ a b "About us". KFC Pakistan.
  3. ^ "KFC's Changing Business Model". Aurora by Dawn. 26 August 2022. Retrieved 3 June 2022.
  4. ^ "Seven years of growth: KFC Pakistan's 'finger lickin' good' success story". Arabian Business. 15 December 2021. Retrieved 3 June 2022.
  5. ^ a b c d e f Riaz, Nisma (August 6, 2023). "Frying the competition: How KFC made a comeback in Pakistan". Profit by Pakistan Today.
  6. ^ Sanders, Harland (1974). The Incredible Colonel. Illinois: Creation House.
  7. ^ "KFC - ID:5c1369d525ba0".
  8. ^ KFC Zingeratha - Do Ka Fusion, retrieved November 22, 2019
  9. ^ "You searched for Buffalo | KFC | KFC Deals | KFC Menu". KFC. Retrieved 2021-04-05.
  10. ^ "Six bodies found in restaurant torched by mob". Dawn (newspaper). 1 June 2005.

See also


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