Julia Hasting | |
---|---|
Born | |
Nationality | German |
Occupation | Creative Director at Phaidon Press |
Known for | Book design [1] |
Website |
www |
Julia Hasting (born 1970) is a German graphic designer. She is the Creative Director of Phaidon Press, head of the design department. She is known for the many best-selling books she designed such as Andy Warhol Catalogue Raisonné, magnumº, A Day at elBulli, and Bruce Nauman: the True Artist.
Julia Hasting was born in Bremen, West Germany. She attended the Kunsthochschule Kassel, where she and a group of fellow first-year students joined the advanced design class of the poster designer Gunter Rambow. [n 1] A year later, Rambow took on a position at the newly founded Karlsruhe University of Arts and Design, and picked a number of students to apply to the school and make the move with him. As a student Hasting was already working with commercial clients. [2] [3] She founded her design practice in 1997, designing corporate identities, posters and books for cultural clients such as FSB Doorhandles, [4] ZKM - Centre for Art and Media, Karlsruhe, and the European Film Institute. [5]
In 1998 Hasting came to London to meet Phaidon Press's art director Alan Fletcher. She took on the commission to design Cream: an exhibition in a book, [6] and introduced a completely new approach to book design. The publisher spotted the potential and hired Hasting to design more books for Phaidon. Her outlook, and design methods has shaped to great extent Phaidon’s product strategy, [7] setting a new standard in the art publication industry. [8]
In 2000 Hasting moved to New York City to become an art director and lead the new design department for Phaidon Press Inc, NYC. She became active in New York design, commissioning local designers, giving public talks and joining juries in local design competitions. During her time in New York, Hasting produced award-winning design books such as Blink, The Andy Warhol Catalogue Raisonné, Sample, and the monograph of the American artist Gordon Matta-Clark. During her time as art director, Phaidon became one of the most successful art publishers in the world, and her work gained numerous design awards.
In 2007 she was made the Creative director of Phaidon global, and opened her satellite office in Zürich, Switzerland. Since then she helped creating the Phaidon cookbook program, [9] [10] adopting the same design methods of the art publications, and making it one of the leading cookbook publishers in the world. [11]
Hasting taught publication design at the design faculty of the Cooper Union School of Art in New York from 2001 to 2003. Since 2003 she has been contributing illustration work to The New York Times and The New York Times Magazine. In 2000 she became the youngest member of the AGI. [12]
Revolutionary art-book designs that doubles as art objects themselves.
In recent years, Hasting's work has shaped Phaidon's identity and, indeed, the character of art-book publishing. Her projects turn heads in design circles and in the mainstream press, generating sales and sometimes controversy.
I'd like to look at our process as something in-between. We do produce books in large print runs, but we are able to keep their design and production values very high and sophisticated—something you might expect only from small editions or speciality publishing houses. A lot of our mass-produced titles look like limited editions (although they aren't), and that is due to the fact that the design and production control is a high priority for us.\url= http://www.graphicmag.kr/index.php?/issues/35-book-designs-/
{{
cite web}}
: CS1 maint: numeric names: authors list (
link)
designed by the doyenne of high-concept book design, Julie Hasting
Credit Adria and his staff for the food, but Julia Hasting, Phaidon's Design Director and the book's designer, certainly deserves high praise for elevating the step-by-step cookbook to a thing of beauty.
Even though its weight and £100 price tag scream seriousness, the book is an appropriately playful, colourful survey of the celebrated designer, with an abundance of sketches and holiday snaps. Sottsass is not so much a book as (to borrow a phrase from the text) a 'virtual reliquary'.
Spectacular original content aside, what makes this book truly sing is its design.
Insight into the enigmatic nature of the Japanese garden is revealed beneath a dark green fabric covered book
Julia Hasting | |
---|---|
Born | |
Nationality | German |
Occupation | Creative Director at Phaidon Press |
Known for | Book design [1] |
Website |
www |
Julia Hasting (born 1970) is a German graphic designer. She is the Creative Director of Phaidon Press, head of the design department. She is known for the many best-selling books she designed such as Andy Warhol Catalogue Raisonné, magnumº, A Day at elBulli, and Bruce Nauman: the True Artist.
Julia Hasting was born in Bremen, West Germany. She attended the Kunsthochschule Kassel, where she and a group of fellow first-year students joined the advanced design class of the poster designer Gunter Rambow. [n 1] A year later, Rambow took on a position at the newly founded Karlsruhe University of Arts and Design, and picked a number of students to apply to the school and make the move with him. As a student Hasting was already working with commercial clients. [2] [3] She founded her design practice in 1997, designing corporate identities, posters and books for cultural clients such as FSB Doorhandles, [4] ZKM - Centre for Art and Media, Karlsruhe, and the European Film Institute. [5]
In 1998 Hasting came to London to meet Phaidon Press's art director Alan Fletcher. She took on the commission to design Cream: an exhibition in a book, [6] and introduced a completely new approach to book design. The publisher spotted the potential and hired Hasting to design more books for Phaidon. Her outlook, and design methods has shaped to great extent Phaidon’s product strategy, [7] setting a new standard in the art publication industry. [8]
In 2000 Hasting moved to New York City to become an art director and lead the new design department for Phaidon Press Inc, NYC. She became active in New York design, commissioning local designers, giving public talks and joining juries in local design competitions. During her time in New York, Hasting produced award-winning design books such as Blink, The Andy Warhol Catalogue Raisonné, Sample, and the monograph of the American artist Gordon Matta-Clark. During her time as art director, Phaidon became one of the most successful art publishers in the world, and her work gained numerous design awards.
In 2007 she was made the Creative director of Phaidon global, and opened her satellite office in Zürich, Switzerland. Since then she helped creating the Phaidon cookbook program, [9] [10] adopting the same design methods of the art publications, and making it one of the leading cookbook publishers in the world. [11]
Hasting taught publication design at the design faculty of the Cooper Union School of Art in New York from 2001 to 2003. Since 2003 she has been contributing illustration work to The New York Times and The New York Times Magazine. In 2000 she became the youngest member of the AGI. [12]
Revolutionary art-book designs that doubles as art objects themselves.
In recent years, Hasting's work has shaped Phaidon's identity and, indeed, the character of art-book publishing. Her projects turn heads in design circles and in the mainstream press, generating sales and sometimes controversy.
I'd like to look at our process as something in-between. We do produce books in large print runs, but we are able to keep their design and production values very high and sophisticated—something you might expect only from small editions or speciality publishing houses. A lot of our mass-produced titles look like limited editions (although they aren't), and that is due to the fact that the design and production control is a high priority for us.\url= http://www.graphicmag.kr/index.php?/issues/35-book-designs-/
{{
cite web}}
: CS1 maint: numeric names: authors list (
link)
designed by the doyenne of high-concept book design, Julie Hasting
Credit Adria and his staff for the food, but Julia Hasting, Phaidon's Design Director and the book's designer, certainly deserves high praise for elevating the step-by-step cookbook to a thing of beauty.
Even though its weight and £100 price tag scream seriousness, the book is an appropriately playful, colourful survey of the celebrated designer, with an abundance of sketches and holiday snaps. Sottsass is not so much a book as (to borrow a phrase from the text) a 'virtual reliquary'.
Spectacular original content aside, what makes this book truly sing is its design.
Insight into the enigmatic nature of the Japanese garden is revealed beneath a dark green fabric covered book