Jim Bishop | |
---|---|
Chief Medical Officer | |
In office 2009 – April 2011 | |
Preceded by | John Horvath |
Succeeded by | Chris Baggoley |
Personal details | |
Born | James Frank Bishop |
Nationality | Australian |
Education | 1972: University of Melbourne, 1979: Royal Australasian College of Physicians, 1979: Royal College of Pathologists of Australia, 1989: University of Melbourne, 1999: University of Melbourne |
Profession | Oncologist |
Medical career | |
Research | Cancer chemotherapy, clinical trials, cancer epidemiology, cancer health services and economics, health policy |
James Frank Bishop AO is an Australian doctor and the Chief Medical Officer of Australia between 2009 and 2011.
Bishop graduated from University of Melbourne with a Bachelor of Medicine, Bachelor of Surgery in 1972. He was awarded a Fulbright scholarship and spent three years with the National Institutes of Health in the United States. He later practiced at the Peter MacCallum Cancer Centre in Melbourne and after founded the Sydney Cancer Centre at Royal Prince Alfred and Concord Hospitals. [1]
In his role as Chief Medical Officer, Bishop advised the Australian government on its response to the 2009 swine flu pandemic. [2] As CMO, Bishop also looked to focus on prevention measures relating to diet, obesity and tobacco use. [3]
He later became the executive director of the Victorian Comprehensive Cancer Centre and the chair of cancer medicine at the University of Melbourne. [2]
Bishop was made an Officer of the Order of Australia in the 2008 Queen's Birthday Honours for "service to medicine, particularly in the field of cancer treatment and research and through the development of innovative policy, improved public awareness and service delivery programs". [4]
Bishop has led several medical initiatives in Australia. The following subsections outline two campaigns that have helped change social attitudes towards cancer, in both financial and health terms.
“The ‘Dark Side of Tanning’ (DSOT) mass media campaign was developed in 2007 to influence attitudes related to tanning”. [5] Dr Bishop was involved in its creation through his role at the Cancer Institute NSW. The messages of the campaign were distributed using many forms of media such as billboard advertising. [6]
Amongst 15- to 29-year-olds in Australia, melanoma is the most common type of cancer. Further, "in 2008, there were 3,591 new cases of melanoma in NSW (2,127 in males and 1,464 in females) accounting for 10 per cent of all cancers". [6] In the paper, “Exposure to the ‘Dark Side of Tanning’ skin cancer prevention mass media campaign and its association with tanning attitudes in New South Wales, Australia”, it was highlighted that there was a misunderstanding about the side-effects of tanning, mainly misconceptions about the association of a tan with a healthy lifestyle outweighed the health concerns.
The campaign was first aired in the summer of 2007/2008 and was run during the same seasonal period until the summer of 2010/2011. It “centred on three television commercials (referred to as ‘Girl’, ‘Footy’ and ‘Surfer’, respectively) featuring a range of ‘tanner moments’—scenes that aimed to build personal relevance by featuring actors from the target audience”. [5] Moreover, the state governments of Victoria, Queensland, South Australia and Western Australia obtained the licensing rights to use the campaign. [7]
Awards
These marketing campaigns formed part of the NSW Tobacco Action Plan 2005-09 which “set a target of 1 percent reduction per annum in adult smoking prevalence between 2005 and 2009”. [8] This was to be achieved by changing individuals’ smoking habits by “invoking cognitive or emotional responses” [9] through various media publications. These messages formed a vital part of controlling tobacco consumption.
The first media release by the Cancer Institute NSW was on the 18th of April 2006 and was centered around promoting the services offered by the Quitline.
Dr Bishop had this to say when commenting on the cost of smoking in the New South Wales community and how the quit campaigns can alleviate some of the issues:
“We think Quit campaigns are very effective. Collins and Lapsley have done an economic review of the effects of smoking which shows that about $6.6 billion a year is spent in New South Wales on smoking-related illness and people dying early—all of the economic effects. We have estimated that as smoking rates drop by 1% a year over a five-year period the economic return to New South Wales would be between $2.3 billion and $5.8 billion. So the money we spend to drop the smoking rate by 1 per cent, which is essentially what we have achieved over the last year, is very effective in terms of health economics”. [10]
2001
2003
2007
2008
2009
2010
2011
2012
2013
2016
2017
2018
2019
Jim Bishop | |
---|---|
Chief Medical Officer | |
In office 2009 – April 2011 | |
Preceded by | John Horvath |
Succeeded by | Chris Baggoley |
Personal details | |
Born | James Frank Bishop |
Nationality | Australian |
Education | 1972: University of Melbourne, 1979: Royal Australasian College of Physicians, 1979: Royal College of Pathologists of Australia, 1989: University of Melbourne, 1999: University of Melbourne |
Profession | Oncologist |
Medical career | |
Research | Cancer chemotherapy, clinical trials, cancer epidemiology, cancer health services and economics, health policy |
James Frank Bishop AO is an Australian doctor and the Chief Medical Officer of Australia between 2009 and 2011.
Bishop graduated from University of Melbourne with a Bachelor of Medicine, Bachelor of Surgery in 1972. He was awarded a Fulbright scholarship and spent three years with the National Institutes of Health in the United States. He later practiced at the Peter MacCallum Cancer Centre in Melbourne and after founded the Sydney Cancer Centre at Royal Prince Alfred and Concord Hospitals. [1]
In his role as Chief Medical Officer, Bishop advised the Australian government on its response to the 2009 swine flu pandemic. [2] As CMO, Bishop also looked to focus on prevention measures relating to diet, obesity and tobacco use. [3]
He later became the executive director of the Victorian Comprehensive Cancer Centre and the chair of cancer medicine at the University of Melbourne. [2]
Bishop was made an Officer of the Order of Australia in the 2008 Queen's Birthday Honours for "service to medicine, particularly in the field of cancer treatment and research and through the development of innovative policy, improved public awareness and service delivery programs". [4]
Bishop has led several medical initiatives in Australia. The following subsections outline two campaigns that have helped change social attitudes towards cancer, in both financial and health terms.
“The ‘Dark Side of Tanning’ (DSOT) mass media campaign was developed in 2007 to influence attitudes related to tanning”. [5] Dr Bishop was involved in its creation through his role at the Cancer Institute NSW. The messages of the campaign were distributed using many forms of media such as billboard advertising. [6]
Amongst 15- to 29-year-olds in Australia, melanoma is the most common type of cancer. Further, "in 2008, there were 3,591 new cases of melanoma in NSW (2,127 in males and 1,464 in females) accounting for 10 per cent of all cancers". [6] In the paper, “Exposure to the ‘Dark Side of Tanning’ skin cancer prevention mass media campaign and its association with tanning attitudes in New South Wales, Australia”, it was highlighted that there was a misunderstanding about the side-effects of tanning, mainly misconceptions about the association of a tan with a healthy lifestyle outweighed the health concerns.
The campaign was first aired in the summer of 2007/2008 and was run during the same seasonal period until the summer of 2010/2011. It “centred on three television commercials (referred to as ‘Girl’, ‘Footy’ and ‘Surfer’, respectively) featuring a range of ‘tanner moments’—scenes that aimed to build personal relevance by featuring actors from the target audience”. [5] Moreover, the state governments of Victoria, Queensland, South Australia and Western Australia obtained the licensing rights to use the campaign. [7]
Awards
These marketing campaigns formed part of the NSW Tobacco Action Plan 2005-09 which “set a target of 1 percent reduction per annum in adult smoking prevalence between 2005 and 2009”. [8] This was to be achieved by changing individuals’ smoking habits by “invoking cognitive or emotional responses” [9] through various media publications. These messages formed a vital part of controlling tobacco consumption.
The first media release by the Cancer Institute NSW was on the 18th of April 2006 and was centered around promoting the services offered by the Quitline.
Dr Bishop had this to say when commenting on the cost of smoking in the New South Wales community and how the quit campaigns can alleviate some of the issues:
“We think Quit campaigns are very effective. Collins and Lapsley have done an economic review of the effects of smoking which shows that about $6.6 billion a year is spent in New South Wales on smoking-related illness and people dying early—all of the economic effects. We have estimated that as smoking rates drop by 1% a year over a five-year period the economic return to New South Wales would be between $2.3 billion and $5.8 billion. So the money we spend to drop the smoking rate by 1 per cent, which is essentially what we have achieved over the last year, is very effective in terms of health economics”. [10]
2001
2003
2007
2008
2009
2010
2011
2012
2013
2016
2017
2018
2019