Michael "Jeff" Charney is an American executive who served as Chief Marketing Officer (CMO) of companies such as Aflac, [1] Progressive, [2] [3] [4] and QVC . [5] In the advertising community, he is known for developing campaigns featuring company brand icons such as Progressive's Flo and Dr. Rick and the Aflac Duck. [6] [7] He has won several awards such as Adweek's the Marketer of the Year and Brand Genius award, Ad Age's Creativity 50 and he was ranked #35 on Fast Company's 100 Most Creative People in 2012.
Charney attended high school at Palmetto High School in Williamson, South Carolina, graduating in 1977. [8] Charney graduated from the University of South Carolina with a degree in advertising/public relations in 1981. [8] [9] He went on to earn his master's degree in journalism at Ohio State University in 1982. [7]
In 1997, he was the head of marketing at Kaufman and Broad (now known as KB Home). Charney organized the building of a real-life replica of the Simpson family's house in Nevada as a joint promotion for Kaufman and Broad and The Simpsons. [10]
Charney went on to serve as senior vice president of marketing and communications for Homestore.com. [11] While working for Homestore.com, Charney helped produce the Chris Smith-directed documentary film Home Movie, which became the first film produced by a private company to be shown at the Sundance Film Festival. [9]
After leaving his position at Homestore.com, Charney was appointed CMO of QVC in 2005. [12] He oversaw the company's " iQdoU?" advertising campaign in 2007. [13]
In 2008, he joined Aflac. [14] He developed multiple marketing campaigns featuring the Aflac Duck, which was created for Aflac by the Kaplan Thaler Group. These included campaigns such as "You Don't Know Quack," [15] "Get the Aflacts," [16] and a cross-promotion with the film Up. [17]
Charney left his position at Aflac to join Progressive in 2010. [7] During his tenure at Progressive, Charney created the character Dr. Rick [18] and further developed the character Flo, adding more improv elements to her commercials. [7] Other advertising characters Charney created include Motaur [6] [19] and the Sign Spinner. [6] He also developed Progressive commercials starring athletes such as NFL quarterback Baker Mayfield [1] [20] and LeBron James. [21]
Adweek gave Charney the Marketer of the Year and Brand Genius award in the Insurance category in 2011. [8] [22] Charney was also named to Ad Age's Creativity 50 and was ranked #35 on Fast Company's 100 Most Creative People in 2012. [3]
For his work on Progressive's advertising campaigns, Charney received Ad Age's A-List Brand CMO of the Year award in 2021. [23]
He received the Distinguished Alumni Award from Ohio State University in 2022. [24]
Michael "Jeff" Charney is an American executive who served as Chief Marketing Officer (CMO) of companies such as Aflac, [1] Progressive, [2] [3] [4] and QVC . [5] In the advertising community, he is known for developing campaigns featuring company brand icons such as Progressive's Flo and Dr. Rick and the Aflac Duck. [6] [7] He has won several awards such as Adweek's the Marketer of the Year and Brand Genius award, Ad Age's Creativity 50 and he was ranked #35 on Fast Company's 100 Most Creative People in 2012.
Charney attended high school at Palmetto High School in Williamson, South Carolina, graduating in 1977. [8] Charney graduated from the University of South Carolina with a degree in advertising/public relations in 1981. [8] [9] He went on to earn his master's degree in journalism at Ohio State University in 1982. [7]
In 1997, he was the head of marketing at Kaufman and Broad (now known as KB Home). Charney organized the building of a real-life replica of the Simpson family's house in Nevada as a joint promotion for Kaufman and Broad and The Simpsons. [10]
Charney went on to serve as senior vice president of marketing and communications for Homestore.com. [11] While working for Homestore.com, Charney helped produce the Chris Smith-directed documentary film Home Movie, which became the first film produced by a private company to be shown at the Sundance Film Festival. [9]
After leaving his position at Homestore.com, Charney was appointed CMO of QVC in 2005. [12] He oversaw the company's " iQdoU?" advertising campaign in 2007. [13]
In 2008, he joined Aflac. [14] He developed multiple marketing campaigns featuring the Aflac Duck, which was created for Aflac by the Kaplan Thaler Group. These included campaigns such as "You Don't Know Quack," [15] "Get the Aflacts," [16] and a cross-promotion with the film Up. [17]
Charney left his position at Aflac to join Progressive in 2010. [7] During his tenure at Progressive, Charney created the character Dr. Rick [18] and further developed the character Flo, adding more improv elements to her commercials. [7] Other advertising characters Charney created include Motaur [6] [19] and the Sign Spinner. [6] He also developed Progressive commercials starring athletes such as NFL quarterback Baker Mayfield [1] [20] and LeBron James. [21]
Adweek gave Charney the Marketer of the Year and Brand Genius award in the Insurance category in 2011. [8] [22] Charney was also named to Ad Age's Creativity 50 and was ranked #35 on Fast Company's 100 Most Creative People in 2012. [3]
For his work on Progressive's advertising campaigns, Charney received Ad Age's A-List Brand CMO of the Year award in 2021. [23]
He received the Distinguished Alumni Award from Ohio State University in 2022. [24]