Jean-Claude Decaux | |
---|---|
Born | Jean-Claude Jacques Decaux 15 September 1937 |
Died | 27 May 2016
Neuilly-sur-Seine, France | (aged 78)
Occupation(s) | Founder and CEO of JCDecaux |
Spouse | Danièle Piraud |
Children | 3 |
Jean-Claude Decaux (15 September 1937 – 27 May 2016) [1] was a French entrepreneur who earned his fortune in advertising. [2] [3] He was the founder and honorary chair of the advertising firm JCDecaux, which is now run by his sons, Jean-François Decaux and Jean-Charles Decaux. [2] [3]
Jean-Claude Decaux was the son of a shoe salesman in Beauvais, France. [4]
He was married with three children and lived in Paris. [5]
He died on 27 May 2016 aged 78. [6] [7] [8]
At the age of 18, inspired by an argument with his father over the family shoe store's window display, Jean-Claude started a business creating billboards along French roadways. [4] In 1963, legislation in France placed restrictions on billboard use which forced Decaux out of business. [9] He founded JCDecaux in 1964. [10] He made a deal with the city of Lyon, proposing that he would build bus shelters and keep them clean in exchange for advertising space there. The company quickly expanded to other cities. [11]
In 1980, Decaux personally designed the Sanisette public toilet, a self-cleaning public toilet, as a replacement for the pissoirs of Paris. [4] [12]
In January 2015, according to Forbes, he had a net worth of $6.2 billion. [5]
Jean-Claude Decaux | |
---|---|
Born | Jean-Claude Jacques Decaux 15 September 1937 |
Died | 27 May 2016
Neuilly-sur-Seine, France | (aged 78)
Occupation(s) | Founder and CEO of JCDecaux |
Spouse | Danièle Piraud |
Children | 3 |
Jean-Claude Decaux (15 September 1937 – 27 May 2016) [1] was a French entrepreneur who earned his fortune in advertising. [2] [3] He was the founder and honorary chair of the advertising firm JCDecaux, which is now run by his sons, Jean-François Decaux and Jean-Charles Decaux. [2] [3]
Jean-Claude Decaux was the son of a shoe salesman in Beauvais, France. [4]
He was married with three children and lived in Paris. [5]
He died on 27 May 2016 aged 78. [6] [7] [8]
At the age of 18, inspired by an argument with his father over the family shoe store's window display, Jean-Claude started a business creating billboards along French roadways. [4] In 1963, legislation in France placed restrictions on billboard use which forced Decaux out of business. [9] He founded JCDecaux in 1964. [10] He made a deal with the city of Lyon, proposing that he would build bus shelters and keep them clean in exchange for advertising space there. The company quickly expanded to other cities. [11]
In 1980, Decaux personally designed the Sanisette public toilet, a self-cleaning public toilet, as a replacement for the pissoirs of Paris. [4] [12]
In January 2015, according to Forbes, he had a net worth of $6.2 billion. [5]