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Involver, Inc. was a provider of social media management software, offering software-as-a-service (SaaS) tools to help businesses manage their marketing efforts on social media sites such as Facebook and Twitter. It was acquired by Oracle on July 10, 2012. [1]
Founded in San Francisco in 2007 by Rahim Fazal and Noah Horton, the company was originally known as RapOuts, Inc. and changed its name to Involver Inc. in August, 2008. [2] The company offers software and services to publish, manage, moderate and measure customer relations across the social web.
In 2008, Involver powered advertising campaigns on Facebook for several customers [3] [4] [5] and its founders were named to Inc. Magazine's top 30 entrepreneurs under 30 list. [6]
Involver was the technology platform that powered the first sponsorship of a Facebook Page [7] and the first studio album from a recording artist that was released through a social network. [8]
Involver was recommended by Facebook as one of 14 original "Preferred Developer Consultants." [9] Facebook partnered with Involver to build applications for large events like Election Day, [10] The World Cup, [11] and the Super Bowl. [12]
Involver raised venture capital money from Bessemer Venture Partners, Western Technology Investment, and Cervin Ventures. [13]
Involver's main competitors in this space were Buddy Media (acquired by Salesforce.com [14]), Vitrue (also acquired by Oracle Corporation [15]), and Wildfire (acquired by Google [16]).
This article has multiple issues. Please help
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Learn how and when to remove these template messages)
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Involver, Inc. was a provider of social media management software, offering software-as-a-service (SaaS) tools to help businesses manage their marketing efforts on social media sites such as Facebook and Twitter. It was acquired by Oracle on July 10, 2012. [1]
Founded in San Francisco in 2007 by Rahim Fazal and Noah Horton, the company was originally known as RapOuts, Inc. and changed its name to Involver Inc. in August, 2008. [2] The company offers software and services to publish, manage, moderate and measure customer relations across the social web.
In 2008, Involver powered advertising campaigns on Facebook for several customers [3] [4] [5] and its founders were named to Inc. Magazine's top 30 entrepreneurs under 30 list. [6]
Involver was the technology platform that powered the first sponsorship of a Facebook Page [7] and the first studio album from a recording artist that was released through a social network. [8]
Involver was recommended by Facebook as one of 14 original "Preferred Developer Consultants." [9] Facebook partnered with Involver to build applications for large events like Election Day, [10] The World Cup, [11] and the Super Bowl. [12]
Involver raised venture capital money from Bessemer Venture Partners, Western Technology Investment, and Cervin Ventures. [13]
Involver's main competitors in this space were Buddy Media (acquired by Salesforce.com [14]), Vitrue (also acquired by Oracle Corporation [15]), and Wildfire (acquired by Google [16]).