Formerly | Business Insider Inc. (2007–2017) |
---|---|
Company type | Subsidiary |
Industry | Online media |
Founded | 2007 |
Founders | |
Headquarters | , U.S. |
Key people | |
Number of employees | 551 (2019) |
Parent | Axel Springer SE |
Website |
www |
Insider Inc. (formerly Business Insider Inc.) is an American online media company known for publishing Business Insider and other media websites. It is a subsidiary of the German publisher Axel Springer SE, the largest in Europe.
Business Insider was founded in 2007 by Henry Blodget and Kevin P. Ryan. [3] In 2013, Jeff Bezos led an effort to raise US$5 million for Business Insider Inc. through his investment company Bezos Expeditions. [4] On September 29, 2015, Axel Springer SE announced that it had acquired 88% of the stake in Business Insider Inc. for a reported US$343 million ( €306 million). [5] [6] After the purchase, Axel Springer SE held a stake of approximately 97%, and Jeff Bezos held the remaining shares through Bezos Expeditions. [7] As of 2018, Axel Springer owns a 100% stake in Insider Inc. [8]
Business Insider Inc.'s name was changed to Insider Inc. in December 2017 as the company planned on becoming a general interest news publisher. [9] Nicholas Carlson is Global Editor-in-Chief of Insider. [2] In January 2018, the firm moved its global headquarters in New York City from the Flatiron District to the Financial District. [10] In March 2018, it launched its first advertising campaign, with the tagline "Get in." [11] The firm started using the Digital Content Ratings of Nielsen Holdings to measure its digital video audience in July 2018. [12]
Business Insider is the original publication of Insider Inc., focusing on business and financial news. [3] The website Tech Insider originally started as a standalone technology-focused news website in 2015, [13] but it was eventually incorporated into a section of Business Insider. [14]
Type of site | Financial news website |
---|---|
Available in | English |
URL |
insider |
Commercial | Yes |
Current status | Active |
In 2015, Business Insider started establishing a social media presence on Twitter and Facebook for Insider, its general news site comparable to BuzzFeed. [15] The website Insider.com launched in May 2016 and focuses on news and lifestyle articles and video. [16] [17]
In October 2016, Business Insider started Markets Insider, a globally-focused markets data and news service. Data is provided by Germany-based finance portal Finanzen.net, another Axel Springer holding. [18]
In 2015, the company launched Insider Picks, the precursor to what is now Insider Reviews, to help shoppers navigate the complex retail industry and make the best purchasing decisions. [19]
Formerly | Business Insider Inc. (2007–2017) |
---|---|
Company type | Subsidiary |
Industry | Online media |
Founded | 2007 |
Founders | |
Headquarters | , U.S. |
Key people | |
Number of employees | 551 (2019) |
Parent | Axel Springer SE |
Website |
www |
Insider Inc. (formerly Business Insider Inc.) is an American online media company known for publishing Business Insider and other media websites. It is a subsidiary of the German publisher Axel Springer SE, the largest in Europe.
Business Insider was founded in 2007 by Henry Blodget and Kevin P. Ryan. [3] In 2013, Jeff Bezos led an effort to raise US$5 million for Business Insider Inc. through his investment company Bezos Expeditions. [4] On September 29, 2015, Axel Springer SE announced that it had acquired 88% of the stake in Business Insider Inc. for a reported US$343 million ( €306 million). [5] [6] After the purchase, Axel Springer SE held a stake of approximately 97%, and Jeff Bezos held the remaining shares through Bezos Expeditions. [7] As of 2018, Axel Springer owns a 100% stake in Insider Inc. [8]
Business Insider Inc.'s name was changed to Insider Inc. in December 2017 as the company planned on becoming a general interest news publisher. [9] Nicholas Carlson is Global Editor-in-Chief of Insider. [2] In January 2018, the firm moved its global headquarters in New York City from the Flatiron District to the Financial District. [10] In March 2018, it launched its first advertising campaign, with the tagline "Get in." [11] The firm started using the Digital Content Ratings of Nielsen Holdings to measure its digital video audience in July 2018. [12]
Business Insider is the original publication of Insider Inc., focusing on business and financial news. [3] The website Tech Insider originally started as a standalone technology-focused news website in 2015, [13] but it was eventually incorporated into a section of Business Insider. [14]
Type of site | Financial news website |
---|---|
Available in | English |
URL |
insider |
Commercial | Yes |
Current status | Active |
In 2015, Business Insider started establishing a social media presence on Twitter and Facebook for Insider, its general news site comparable to BuzzFeed. [15] The website Insider.com launched in May 2016 and focuses on news and lifestyle articles and video. [16] [17]
In October 2016, Business Insider started Markets Insider, a globally-focused markets data and news service. Data is provided by Germany-based finance portal Finanzen.net, another Axel Springer holding. [18]
In 2015, the company launched Insider Picks, the precursor to what is now Insider Reviews, to help shoppers navigate the complex retail industry and make the best purchasing decisions. [19]