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Holiday Heroes is a Bulgarian non-profit association helping socially disadvantaged families, elderly people, single mothers and people with disabilities, by delivering foodstuffs at their homes. ^[1]

History

Holiday Heroes was launched in Bulgaria in 2012. It was initiated by Michael Straumietis, owner of Advanced Nutrients company. Campaigns take place at Christmas and Easter each year. The aim of the initiative is to support in need families, elderly people, single parents and persons with disabilities with the help of celebrities and big companies. It also addresses people living outside Bulgaria. The association's slogan is "Love in Action." ^[2]

Promotion

The Holiday Heroes has an online presence on social media. ^{[3] [4]}

Holiday Heroes campaigns are supported by Bulgarian media, including: bTV, the Bulgarian National Television (BNT), Nova TV, the Bulgarian National Radio (BNR), Darik Radio, and Hello! Bulgaria. ^[5]

Holiday campaigns

List of campaigns and number of families included:

• Christmas 2012 – 1,000 families
• Easter 2013 – 2,000 families
• Christmas 2013 – 5,000 families
• Easter 2014 ^[6]

Representatives

Athletes: The national rhythmic gymnastics team, CSKA volleyball club, Ivan Zarev, Thomas Lafchis.

Musicians: Billy the Kid, Mihaela Fileva, Spens, Redman, Veselin Marinov, Anelia.

Actors: Antoni Argirov, Kalin Vrachanski, Ani Mihaylova, Sasho Kadiev, Koyna Ruseva, Bashar Rahal, Stefan А. Shterev, Alexander 'Silver' Sano, Deyan Donkov, Nevena Bozukova-Neve, Milica Gladnishka, Ivaylo Zahariev, Katya Evro, Yoanna Temelkova, Anne Schedeen. ^[2]

Supporting events

Holiday Heroes organize a supporting events. These holiday workshops, art bazaars, and charity auctions of items and personal belongings of local celebrities to sports tournaments ( board games, billiards and bowling), high profile charity gala dinners and concerts. ^[7]

References