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Hildegard Wortmann (born 27 September 1966) is a German business executive. Appointed to the Board of Management of Audi on 1 July 2019, where she is responsible for marketing and sales, she was the first female member of that body. [1]
Wortmann, who graduated from high school in 1985, is a state-certified foreign language correspondent and studied business administration at FH Münster until 1989 [2] and later supplemented her studies with a Master of Business Administration at the University of London.
Wortmann started her career at Unilever in 1990 [3] There, she worked in various positions, including product and brand manager, and later as marketing director for Calvin Klein. [4]
In October 1998, Wortmann switched to BMW. [4] There, she worked in various roles. She was involved in the relaunch of the Mini brand, was responsible for product management of the BMW X and BMW Z models and was entrusted with building up the electric vehicle sub-brand BMW i. Until 2016, she was responsible for the management of the BMW brand. [5] From the beginning of 2018 to mid-2019, she headed the " Asia-Pacific" sales region of BMW AG before she was appointed to the Board of Management for Marketing and Sales at Audi AG as the successor of Bram Schot. [6]
Hildegard Wortmann | |
---|---|
Born | |
Occupation |
|
Hildegard Wortmann (born 27 September 1966) is a German business executive. Appointed to the Board of Management of Audi on 1 July 2019, where she is responsible for marketing and sales, she was the first female member of that body. [1]
Wortmann, who graduated from high school in 1985, is a state-certified foreign language correspondent and studied business administration at FH Münster until 1989 [2] and later supplemented her studies with a Master of Business Administration at the University of London.
Wortmann started her career at Unilever in 1990 [3] There, she worked in various positions, including product and brand manager, and later as marketing director for Calvin Klein. [4]
In October 1998, Wortmann switched to BMW. [4] There, she worked in various roles. She was involved in the relaunch of the Mini brand, was responsible for product management of the BMW X and BMW Z models and was entrusted with building up the electric vehicle sub-brand BMW i. Until 2016, she was responsible for the management of the BMW brand. [5] From the beginning of 2018 to mid-2019, she headed the " Asia-Pacific" sales region of BMW AG before she was appointed to the Board of Management for Marketing and Sales at Audi AG as the successor of Bram Schot. [6]