![]() | |
Industry | Fashion |
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Founded | 2009 |
Founder | Lyndon Cormack and Jamie Cormack |
Headquarters | Vancouver, BC |
Website |
www |
Herschel Supply Co. (or simply Herschel) is a Canadian company selling hipster retro backpacks and accessories. [1] The company was founded in 2009 by Lyndon and Jamie Cormack and is based in Vancouver, British Columbia, Canada.
Herschel manufactures its products in China and Southeast Asia. [2] [3] [4] They comprise backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of American nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to Herschel, Saskatchewan, a very small Canadian hamlet where the founders great grandparents settled. [5]
Herschel's first store in Canada opened in Vancouver's Gastown in 2018. [6] [7] Herschel operates 44 retail locations worldwide, from Hong Kong to Dubai to Paris. [6] Slate described the brand as "a global phenomenon, glimpsed wherever hipsters dare to tread." [5]
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![]() | |
Industry | Fashion |
---|---|
Founded | 2009 |
Founder | Lyndon Cormack and Jamie Cormack |
Headquarters | Vancouver, BC |
Website |
www |
Herschel Supply Co. (or simply Herschel) is a Canadian company selling hipster retro backpacks and accessories. [1] The company was founded in 2009 by Lyndon and Jamie Cormack and is based in Vancouver, British Columbia, Canada.
Herschel manufactures its products in China and Southeast Asia. [2] [3] [4] They comprise backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of American nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to Herschel, Saskatchewan, a very small Canadian hamlet where the founders great grandparents settled. [5]
Herschel's first store in Canada opened in Vancouver's Gastown in 2018. [6] [7] Herschel operates 44 retail locations worldwide, from Hong Kong to Dubai to Paris. [6] Slate described the brand as "a global phenomenon, glimpsed wherever hipsters dare to tread." [5]
{{
cite web}}
: Missing or empty |title=
(
help)