Industry | Marketing Communications |
---|---|
Number of locations | Santa Monica, CA, United States |
Area served | Worldwide |
Key people | Kyla Brennan (CEO / Founder) |
Parent | The New York Times Company |
Website |
www |
HelloSociety was a Santa Monica, CA-based social media marketing and technology firm that helped brands partner with influencers. [1] Kyla Brennan is its CEO and founder. [1]
The company was purchased by The New York Times Company in March 2016. [2] [3]
HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite. [1] The company was the first Pinterest marketing and analytics firm. [4] In 2015, the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms. [2] [5]
In March 2016, the New York Times Company bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio. [2]
HelloSociety’s product suite was made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager. [1]
Industry | Marketing Communications |
---|---|
Number of locations | Santa Monica, CA, United States |
Area served | Worldwide |
Key people | Kyla Brennan (CEO / Founder) |
Parent | The New York Times Company |
Website |
www |
HelloSociety was a Santa Monica, CA-based social media marketing and technology firm that helped brands partner with influencers. [1] Kyla Brennan is its CEO and founder. [1]
The company was purchased by The New York Times Company in March 2016. [2] [3]
HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite. [1] The company was the first Pinterest marketing and analytics firm. [4] In 2015, the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms. [2] [5]
In March 2016, the New York Times Company bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio. [2]
HelloSociety’s product suite was made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager. [1]