Hawkeye is a brand of distilled beverages made by Luxco of St. Louis, Missouri. Hawkeye is marketed towards residents of Iowa, which is known as " the Hawkeye State". Products sold under the Hawkeye name include blended whiskey, rum, gin, flavored vodka, and the most popular product – vodka. [1]
In Iowa, as of February 2012, Hawkeye vodka is the top-selling vodka [2] [3] and the #3 best selling liquor brand, and the Hawkeye whiskey blend and light rum brands rank #65 and #72, respectively. [2] Hawkeye vodka is distilled in St. Louis, Missouri, and is known for its low price. [3] [4]
In late 2010, it was reported that alcohol consumption in Iowa was climbing, and that some consumers were shifting their preferences toward lower-priced products as the result of recent economic conditions, [5] and in early 2011, Luxco announced plans to expand operations in response to the increased sales. [6]
Hawkeye is a brand of distilled beverages made by Luxco of St. Louis, Missouri. Hawkeye is marketed towards residents of Iowa, which is known as " the Hawkeye State". Products sold under the Hawkeye name include blended whiskey, rum, gin, flavored vodka, and the most popular product – vodka. [1]
In Iowa, as of February 2012, Hawkeye vodka is the top-selling vodka [2] [3] and the #3 best selling liquor brand, and the Hawkeye whiskey blend and light rum brands rank #65 and #72, respectively. [2] Hawkeye vodka is distilled in St. Louis, Missouri, and is known for its low price. [3] [4]
In late 2010, it was reported that alcohol consumption in Iowa was climbing, and that some consumers were shifting their preferences toward lower-priced products as the result of recent economic conditions, [5] and in early 2011, Luxco announced plans to expand operations in response to the increased sales. [6]