The Global Oreo Vault was a 2020 publicity stunt by Nabisco in which the Oreo cookie recipe was stored in a concrete bunker nearby to the Svalbard Global Seed Vault.
In October 2020, Nabisco announced on social media that it had created a small concrete bunker in Svalbard, Norway to preserve the Oreo recipe in the event that the 2018 VP1 asteroid impacted the Earth on November 2 or 3, 2020. [1] [2] However, astronomers noted that the asteroid was extremely unlikely to impact the earth. [3] [4] The image of the vault was based on the real life Svalbard Global Seed Vault, [3] [5] and its supposed coordinates were placed near the seed vault. [6] The vault supposedly contained Oreos wrapped in Mylar, powdered milk and the recipe for Oreo cookies. [7] The campaign was inspired by a tweet posted on October 3, 2020. [8] [9] The company uploaded a series of scripted parody videos about the vault to YouTube, [10] and released social media content which built up to a mockumentary about the vault's creation. [8] [11] The stunt was created by the Oreo marketing team and advertising agencies 360i and The Community. [8]
The campaign was nominated for and received several awards for advertisements and online content. It was nominated for a 2020 Clio Award, [12] and 2021 Webby Award, [13] and won a 2021 Muse Award, [14] Shorty Award, [15] and Cresta Award. [16] The campaign also won Adweek's Reader's Choice bracket for marketing events of the year. [8]
The Global Oreo Vault was a 2020 publicity stunt by Nabisco in which the Oreo cookie recipe was stored in a concrete bunker nearby to the Svalbard Global Seed Vault.
In October 2020, Nabisco announced on social media that it had created a small concrete bunker in Svalbard, Norway to preserve the Oreo recipe in the event that the 2018 VP1 asteroid impacted the Earth on November 2 or 3, 2020. [1] [2] However, astronomers noted that the asteroid was extremely unlikely to impact the earth. [3] [4] The image of the vault was based on the real life Svalbard Global Seed Vault, [3] [5] and its supposed coordinates were placed near the seed vault. [6] The vault supposedly contained Oreos wrapped in Mylar, powdered milk and the recipe for Oreo cookies. [7] The campaign was inspired by a tweet posted on October 3, 2020. [8] [9] The company uploaded a series of scripted parody videos about the vault to YouTube, [10] and released social media content which built up to a mockumentary about the vault's creation. [8] [11] The stunt was created by the Oreo marketing team and advertising agencies 360i and The Community. [8]
The campaign was nominated for and received several awards for advertisements and online content. It was nominated for a 2020 Clio Award, [12] and 2021 Webby Award, [13] and won a 2021 Muse Award, [14] Shorty Award, [15] and Cresta Award. [16] The campaign also won Adweek's Reader's Choice bracket for marketing events of the year. [8]