Company type | Private |
---|---|
Industry |
Hospitality Tourism |
Founded | 2004 |
Headquarters | , |
Key people | Christopher Hartley (CEO) |
Website |
www |
Global Hotel Alliance (GHA) is the world's largest alliance of hotel brands. [1] Based on the airline alliance model, it was founded in 2004 by four hotel chains, Kempinski, Pan Pacific Hotels and Resorts, Rydges Hotels & Resorts, and Wyndham International. [2] [3] GHA uses a shared technology platform for its member brands, and operates a multi-brand loyalty programme, GHA DISCOVERY, which has over 24 million members, as of June 2023. [4] The alliance encompasses more than 800 upscale and luxury hotels, across 40 brands in 100 countries. [4]
As of 2024, member brands include: [5]
Company type | Private |
---|---|
Industry |
Hospitality Tourism |
Founded | 2004 |
Headquarters | , |
Key people | Christopher Hartley (CEO) |
Website |
www |
Global Hotel Alliance (GHA) is the world's largest alliance of hotel brands. [1] Based on the airline alliance model, it was founded in 2004 by four hotel chains, Kempinski, Pan Pacific Hotels and Resorts, Rydges Hotels & Resorts, and Wyndham International. [2] [3] GHA uses a shared technology platform for its member brands, and operates a multi-brand loyalty programme, GHA DISCOVERY, which has over 24 million members, as of June 2023. [4] The alliance encompasses more than 800 upscale and luxury hotels, across 40 brands in 100 countries. [4]
As of 2024, member brands include: [5]