You can help expand this article with text translated from
the corresponding article in Japanese. (October 2019) Click [show] for important translation instructions.
|
Get on! Kyoto City Subway ( Japanese: 地下鉄に乗るっ, Hepburn: Chikatetsu ni Noru) is a Japanese multimedia advertising campaign produced by the Kyoto Municipal Transportation Bureau since 2013.
The origin of the project, a campaign to increase Kyoto Municipal Subway passengers by 50 thousand, started in 2011. [1] At that time, one of the project team called 'Moe-Moe Challenge team' created a character, 'Moe Uzumasa', to promote subway. After that, the project team created her friends and families in sequence.
In 2013, Kyoto Municipal Transportation Bureau held a competition to promote Kyoto Municipal Subway using the characters. Then the characters' refine plan proposed by GK Kyoto, a design studio in Kyoto, was adopted unanimously. Through the refine plan, campaign posters using Moe and her friends, Saki and Misa, with the sales copy 'Get on! Kyoto City Subway'. [2] These characters were newly illustrated by Kamogawa. [3]
Characters' detailed information was published for the alternative fiction event. [4]
First 15-second-long anime commercials were produced in 2014 by Gyorai Eizō Inc. with the background theme "sakura" performed by Harumi Ōki. In 2015, another 15-second-long commercials were released.
A short animation was announced in 2016 as a crowdfunding campaign. [5] At first, the goal of the campaign was 1 million yen, but it finally surpassed 10 million Yen, and released in May 2017. Its ending theme is "Kōsen" performed by Harumi Ōki. [6]
In 2018, another crowdfunding campaign was announced to produce anime commercials with male characters, Takeru and Ryo. It finally surpassed 3 million Yen, and released in May 2019. [7]
A light novel adaptation written by Motoki with art by Kamogawa was first released in 2015. In 2018, another novel adaptation written by Mai Mochizuki was released.
No. | Release date | ISBN |
---|---|---|
1 | September 2, 2015 [8] | 978-4-0638-1489-7 |
2 | September 2, 2016 [8] | 978-4-0638-1553-5 |
No. | Release date | ISBN |
---|---|---|
1 | September 13, 2018 [9] | 978-4-575-52150-4 |
2 | April 11, 2019 [10] | 978-4-575-52202-0 |
3 | September 12, 2019 [11] | 978-4-575-52264-8 |
You can help expand this article with text translated from
the corresponding article in Japanese. (October 2019) Click [show] for important translation instructions.
|
Get on! Kyoto City Subway ( Japanese: 地下鉄に乗るっ, Hepburn: Chikatetsu ni Noru) is a Japanese multimedia advertising campaign produced by the Kyoto Municipal Transportation Bureau since 2013.
The origin of the project, a campaign to increase Kyoto Municipal Subway passengers by 50 thousand, started in 2011. [1] At that time, one of the project team called 'Moe-Moe Challenge team' created a character, 'Moe Uzumasa', to promote subway. After that, the project team created her friends and families in sequence.
In 2013, Kyoto Municipal Transportation Bureau held a competition to promote Kyoto Municipal Subway using the characters. Then the characters' refine plan proposed by GK Kyoto, a design studio in Kyoto, was adopted unanimously. Through the refine plan, campaign posters using Moe and her friends, Saki and Misa, with the sales copy 'Get on! Kyoto City Subway'. [2] These characters were newly illustrated by Kamogawa. [3]
Characters' detailed information was published for the alternative fiction event. [4]
First 15-second-long anime commercials were produced in 2014 by Gyorai Eizō Inc. with the background theme "sakura" performed by Harumi Ōki. In 2015, another 15-second-long commercials were released.
A short animation was announced in 2016 as a crowdfunding campaign. [5] At first, the goal of the campaign was 1 million yen, but it finally surpassed 10 million Yen, and released in May 2017. Its ending theme is "Kōsen" performed by Harumi Ōki. [6]
In 2018, another crowdfunding campaign was announced to produce anime commercials with male characters, Takeru and Ryo. It finally surpassed 3 million Yen, and released in May 2019. [7]
A light novel adaptation written by Motoki with art by Kamogawa was first released in 2015. In 2018, another novel adaptation written by Mai Mochizuki was released.
No. | Release date | ISBN |
---|---|---|
1 | September 2, 2015 [8] | 978-4-0638-1489-7 |
2 | September 2, 2016 [8] | 978-4-0638-1553-5 |
No. | Release date | ISBN |
---|---|---|
1 | September 13, 2018 [9] | 978-4-575-52150-4 |
2 | April 11, 2019 [10] | 978-4-575-52202-0 |
3 | September 12, 2019 [11] | 978-4-575-52264-8 |