![]() | You can help expand this article with text translated from
the corresponding article in Hebrew. (December 2021) Click [show] for important translation instructions.
|
Yafit Greenberg | |
---|---|
![]() | |
Born |
Bnei Brak, Israel | 9 August 1951
Died | 30 November 2021
Petah Tikva, Israel | (aged 70)
Burial place | Kiryat Shaul Cemetery |
Education | Bar-Ilan University |
Occupation(s) |
Advertiser Businessperson |
Yafit Greenberg ( Hebrew: יפית גרינברג; 9 August 1951 – 30 November 2021), commonly known as G. Yafit ( Hebrew: ג. יפית, Gimmel Yafit), was an Israeli businesswoman specialising in advertising. [1]
Greenberg was born Yaffa Maimon [2] in Bnei Brak in 1951 to a traditionalist Jewish family who had immigrated from Tripoli in Libya, and was one of five daughters. She studied geography and education at Bar-Ilan University. [3]
She began working in marketing for Lahitun magazine, [3] before switching to advertising, establishing the G. Yafit company in 1977. [4] The company initially posted advertisements in newspapers, the first of which was an advert for Tadiran refrigerators in Yedioth Ahronoth. [4] When commercial television began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style [5] saw her front the advert herself to talk about the product. Her daughter-in-law, Maya Yeshayahu, also began appearing alongside her in the adverts. [2]
In June 2014 a group of investors led by G. Yafit acquired the Steimatzky bookstore chain from Markstone Capital Partners. [6]
She died of cancer on 30 November 2021 at the age of 70. [2]
![]() | You can help expand this article with text translated from
the corresponding article in Hebrew. (December 2021) Click [show] for important translation instructions.
|
Yafit Greenberg | |
---|---|
![]() | |
Born |
Bnei Brak, Israel | 9 August 1951
Died | 30 November 2021
Petah Tikva, Israel | (aged 70)
Burial place | Kiryat Shaul Cemetery |
Education | Bar-Ilan University |
Occupation(s) |
Advertiser Businessperson |
Yafit Greenberg ( Hebrew: יפית גרינברג; 9 August 1951 – 30 November 2021), commonly known as G. Yafit ( Hebrew: ג. יפית, Gimmel Yafit), was an Israeli businesswoman specialising in advertising. [1]
Greenberg was born Yaffa Maimon [2] in Bnei Brak in 1951 to a traditionalist Jewish family who had immigrated from Tripoli in Libya, and was one of five daughters. She studied geography and education at Bar-Ilan University. [3]
She began working in marketing for Lahitun magazine, [3] before switching to advertising, establishing the G. Yafit company in 1977. [4] The company initially posted advertisements in newspapers, the first of which was an advert for Tadiran refrigerators in Yedioth Ahronoth. [4] When commercial television began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style [5] saw her front the advert herself to talk about the product. Her daughter-in-law, Maya Yeshayahu, also began appearing alongside her in the adverts. [2]
In June 2014 a group of investors led by G. Yafit acquired the Steimatzky bookstore chain from Markstone Capital Partners. [6]
She died of cancer on 30 November 2021 at the age of 70. [2]