Native name | 株式会社不二家 |
---|---|
Company type | Public K.K. |
TYO: 2211 | |
Founded | June 30, 1938 |
Founder | Rinemon Fujii |
Headquarters | , |
Area served | Japan |
Key people |
|
Owner |
Yamazaki Baking Bandai Namco Holdings (1.93%) |
Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) ( TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama. [2]
Fujiya is credited with introducing the Christmas cake to Japan. [3]
In 2016, the company opened its first store outside Japan in Taipei, Taiwan. [4]
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. [2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores. [5]
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii. [5]
Native name | 株式会社不二家 |
---|---|
Company type | Public K.K. |
TYO: 2211 | |
Founded | June 30, 1938 |
Founder | Rinemon Fujii |
Headquarters | , |
Area served | Japan |
Key people |
|
Owner |
Yamazaki Baking Bandai Namco Holdings (1.93%) |
Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) ( TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama. [2]
Fujiya is credited with introducing the Christmas cake to Japan. [3]
In 2016, the company opened its first store outside Japan in Taipei, Taiwan. [4]
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. [2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores. [5]
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii. [5]