Industry | Vegetarian and Vegan Food |
---|---|
Predecessor | Johnny Weissmuller’s American Natural Foods |
Founded | 1970 |
Founders | Michael Besançon, Bob Goldberg, Paul Lewin, and Spencer Windbiel |
Headquarters | Canoga Park, California |
Products | Vegenaise |
Parent | Danone |
Website |
followyourheart |
Follow Your Heart is a vegan and vegetarian food company that began in 1970 as a restaurant in Canoga Park, California. In 1977, they began selling Vegenaise, an egg-free mayonnaise substitute whose name is a portmanteau of vegetarian and mayonnaise. [1] The company now also produces other lines of vegan food, such as vegan cheeses, salad dressings, and VeganEgg.
The company began as a sandwich counter in the back of a market called Johnny Weissmuller's American Natural Foods in Canoga Park. [2] In 1994 the restaurant and store suffered serious damage in the Los Angeles earthquake, but remained in business. [3]
The company developed a line of its own vegetarian food. One of its first successes was Vegenaise, which became the best-selling vegan mayonnaise replacement in the US, [4] invented by co-founder Bob Goldberg. [5] Up to fifty million gallons of it are produced annually, and the product is also sold in various alternate forms, [6] including soy-free (where the soy is replaced with pea protein powder). [7] They developed a line of deli products, first available commercially in 1988 after a local grocer asked the restaurant to begin packaging its tofu salads for them to put out for sale, [5] focused on plant-based replacements for more traditional non-vegan foods [8] such as sliced cheese replacements mirroring the flavors of various types of cheese. [9] Its products are sold in 23 countries, with a turnover of about $50 million in revenues per year. [10]
In 2015, Follow Your Heart was named the company of the year by PETA. [8] That year the company also partnered with musician Lil B to produce an app of Follow Your Heart-inspired emojis; [11] the company's mascot is itself named VegEmoji. [7]
In February 2021, Follow Your Heart was acquired by the European food company, Danone. [12] [13]
Industry | Vegetarian and Vegan Food |
---|---|
Predecessor | Johnny Weissmuller’s American Natural Foods |
Founded | 1970 |
Founders | Michael Besançon, Bob Goldberg, Paul Lewin, and Spencer Windbiel |
Headquarters | Canoga Park, California |
Products | Vegenaise |
Parent | Danone |
Website |
followyourheart |
Follow Your Heart is a vegan and vegetarian food company that began in 1970 as a restaurant in Canoga Park, California. In 1977, they began selling Vegenaise, an egg-free mayonnaise substitute whose name is a portmanteau of vegetarian and mayonnaise. [1] The company now also produces other lines of vegan food, such as vegan cheeses, salad dressings, and VeganEgg.
The company began as a sandwich counter in the back of a market called Johnny Weissmuller's American Natural Foods in Canoga Park. [2] In 1994 the restaurant and store suffered serious damage in the Los Angeles earthquake, but remained in business. [3]
The company developed a line of its own vegetarian food. One of its first successes was Vegenaise, which became the best-selling vegan mayonnaise replacement in the US, [4] invented by co-founder Bob Goldberg. [5] Up to fifty million gallons of it are produced annually, and the product is also sold in various alternate forms, [6] including soy-free (where the soy is replaced with pea protein powder). [7] They developed a line of deli products, first available commercially in 1988 after a local grocer asked the restaurant to begin packaging its tofu salads for them to put out for sale, [5] focused on plant-based replacements for more traditional non-vegan foods [8] such as sliced cheese replacements mirroring the flavors of various types of cheese. [9] Its products are sold in 23 countries, with a turnover of about $50 million in revenues per year. [10]
In 2015, Follow Your Heart was named the company of the year by PETA. [8] That year the company also partnered with musician Lil B to produce an app of Follow Your Heart-inspired emojis; [11] the company's mascot is itself named VegEmoji. [7]
In February 2021, Follow Your Heart was acquired by the European food company, Danone. [12] [13]