This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's
terms of use. It may require cleanup to comply with Wikipedia's
content policies, particularly
neutral point of view. (January 2018) |
Founded | 2012 |
---|---|
Founder | Will Henshall, John Vitale |
Headquarters | , United States |
Website |
focusatwill |
Focus@Will is a subscription service that offers sequenced playlists of instrumental music intended to improve users’ productivity. The company is based out of Los Angeles. [1]
All of the music in the application is instrumental. [2] [3] Users choose from a number of different channels, including classical, up tempo, focus spa, cinematic, and ambient. [4]
The app allows its users to personalize the effectiveness of the focus enhancement by skipping tracks that they find distracting. [5] [6] [4] The service also includes a timer function and a productivity tracker. [7] [8]
The company offered a white paper describing the benefits of its style of music, but it was not peer-reviewed. [9] Jack Curtis Dubowsky, a composer, described this as "flimsy pseudo-science" and compared it to Muzak, which claimed in a report in 1956 that it increased worker productivity. [9]
Founder and CEO Will Henshall was previously a professional musician, then founded a company that created online collaboration tools for musicians, sold to Avid Audio in 2003. [5] [10] He cofounded Focus@Will with John Vitale and Graham Lyus. [11]
The beta version of Focus@Will was released in December 2012. [6]
Beginning in April 2013 the company expanded the service to international markets. [12] [13] The expanded service incorporated a timer for users to set work session intervals, and a productivity tracking function to measure efficiency and focus. [12] [7]
A Focus@will mobile app and freemium service were released in May 2013. [14] [15] [16]
The company is backed by the Pritzker Foundation, other private investors, and Singularity University. [5] [1] As of February 2013, it had raised approximately $3.5 million. [1]
This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's
terms of use. It may require cleanup to comply with Wikipedia's
content policies, particularly
neutral point of view. (January 2018) |
Founded | 2012 |
---|---|
Founder | Will Henshall, John Vitale |
Headquarters | , United States |
Website |
focusatwill |
Focus@Will is a subscription service that offers sequenced playlists of instrumental music intended to improve users’ productivity. The company is based out of Los Angeles. [1]
All of the music in the application is instrumental. [2] [3] Users choose from a number of different channels, including classical, up tempo, focus spa, cinematic, and ambient. [4]
The app allows its users to personalize the effectiveness of the focus enhancement by skipping tracks that they find distracting. [5] [6] [4] The service also includes a timer function and a productivity tracker. [7] [8]
The company offered a white paper describing the benefits of its style of music, but it was not peer-reviewed. [9] Jack Curtis Dubowsky, a composer, described this as "flimsy pseudo-science" and compared it to Muzak, which claimed in a report in 1956 that it increased worker productivity. [9]
Founder and CEO Will Henshall was previously a professional musician, then founded a company that created online collaboration tools for musicians, sold to Avid Audio in 2003. [5] [10] He cofounded Focus@Will with John Vitale and Graham Lyus. [11]
The beta version of Focus@Will was released in December 2012. [6]
Beginning in April 2013 the company expanded the service to international markets. [12] [13] The expanded service incorporated a timer for users to set work session intervals, and a productivity tracking function to measure efficiency and focus. [12] [7]
A Focus@will mobile app and freemium service were released in May 2013. [14] [15] [16]
The company is backed by the Pritzker Foundation, other private investors, and Singularity University. [5] [1] As of February 2013, it had raised approximately $3.5 million. [1]