 | This article needs additional citations for
verification. (May 2012) |
| FIERCE | |
|---|---|
| Fragrance by Abercrombie & Fitch | |
| Released | 2002 [1] |
| Label | Abercrombie & Fitch |
| Successor | Ezra Fitch |
| Website | FIERCE at abercrombie.com |
Fierce (marketed in bold red-lettering as "FIERCE") is a men's fragrance by Abercrombie & Fitch. The cologne was first introduced in 2002. [1] Today, Fierce is the signature scent of the Abercrombie & Fitch brand. [1]
Abercrombie & Fitch has sold over US$200 million of Fierce since 2002. [1] A&F predict sales of Fierce to be at US$90 million for fiscal 2009. [2]
Originally packaged in red, the cologne in now encased in a gray box.
Fierce is a Woody Aromatic fragrance for men. Fierce was created by Christophe Laudamiel and Bruno Jovanovic. Top notes are Fir, Lemon, Orange, Cardamom, Petitgrain and Sea Notes; middle notes are Rosemary, Lily-of-the-Valley, Jasmine, Rose and Sage; base notes are Musk, Vetiver, Oakmoss, Brazilian Rosewood and Sandalwood.[ citation needed]
The marketing grayscale image for the fragrance is a "ripped male torso." [1]
Fierce is the representative scent of A&F. [1] The cologne is sprayed throughout the stores and on clothing as a form of marketing. [1] [2] A&F has spent over US$3 million for scent-spraying machines for its flagship stores. [2] Increasingly, non-flagship stores are also being equipped with the ceiling installation fragrance distributors.
Abercrombie & Fitch's Christmas 2009 fashion season was themed "FIERCE". In a new marketing move, the seasonal photography bore quotations from prominent historical writers ( Arthur Conan Doyle, Don Marquis, Henry Ward Beecher, and Gilbert K. Chesterton) all containing the word "FIERCE" in bold/red. [3]
The fragrance has been marketed on highway billboards as well. [4]
On September 27, 2009, Abercrombie & Fitch filed a lawsuit against Beyoncé, [1] because Beyoncé was releasing a fragrance and clothing line called "Sasha Fierce". [1] [2] Abercrombie & Fitch took action by filing a lawsuit accusing her of trademark infringement, unfair competition and deceptive trade practices because A&F already markets a men's cologne called Fierce. [1] The company also cited a potential likelihood of confusion while sending Beyoncé a warning to "cease-and-desist." [2] [1] In response, Coty, the company Beyoncé hired for her fragrance, stated that the terms "Fierce" and "Sasha Fierce" were never intended to be used for the fragrance. [2] The fragrance was later revealed to be named " Heat".
- ^ a b c d e f g h i j k Kennedy, Helen (September 16, 2009). "Beyonce sued by Abercrombie & Fitch over fierce fragrance name". New York: NY Daily News. Retrieved October 26, 2009.
- ^ a b c d e f "Abercrombie sues Beyoncé over 'Fierce' fragrance". NBC News. Retrieved October 26, 2009.
- ^ "Abercrombie & Fitch - official website". Abercrombie & Fitch. Archived from the original on May 16, 2014. Retrieved October 26, 2009.
- ^ "FIERCE on the billboard". Archived from the original on 2010-01-02. Retrieved 2009-10-27.
| Brands |
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|---|---|---|---|---|---|---|
| People | ||||||
| Products | ||||||
| Related topics | ||||||
| This article needs additional citations for
verification. (May 2012) |
| FIERCE | |
|---|---|
| Fragrance by Abercrombie & Fitch | |
| Released | 2002 [1] |
| Label | Abercrombie & Fitch |
| Successor | Ezra Fitch |
| Website | FIERCE at abercrombie.com |
Fierce (marketed in bold red-lettering as "FIERCE") is a men's fragrance by Abercrombie & Fitch. The cologne was first introduced in 2002. [1] Today, Fierce is the signature scent of the Abercrombie & Fitch brand. [1]
Abercrombie & Fitch has sold over US$200 million of Fierce since 2002. [1] A&F predict sales of Fierce to be at US$90 million for fiscal 2009. [2]
Originally packaged in red, the cologne in now encased in a gray box.
Fierce is a Woody Aromatic fragrance for men. Fierce was created by Christophe Laudamiel and Bruno Jovanovic. Top notes are Fir, Lemon, Orange, Cardamom, Petitgrain and Sea Notes; middle notes are Rosemary, Lily-of-the-Valley, Jasmine, Rose and Sage; base notes are Musk, Vetiver, Oakmoss, Brazilian Rosewood and Sandalwood.[ citation needed]
The marketing grayscale image for the fragrance is a "ripped male torso." [1]
Fierce is the representative scent of A&F. [1] The cologne is sprayed throughout the stores and on clothing as a form of marketing. [1] [2] A&F has spent over US$3 million for scent-spraying machines for its flagship stores. [2] Increasingly, non-flagship stores are also being equipped with the ceiling installation fragrance distributors.
Abercrombie & Fitch's Christmas 2009 fashion season was themed "FIERCE". In a new marketing move, the seasonal photography bore quotations from prominent historical writers ( Arthur Conan Doyle, Don Marquis, Henry Ward Beecher, and Gilbert K. Chesterton) all containing the word "FIERCE" in bold/red. [3]
The fragrance has been marketed on highway billboards as well. [4]
On September 27, 2009, Abercrombie & Fitch filed a lawsuit against Beyoncé, [1] because Beyoncé was releasing a fragrance and clothing line called "Sasha Fierce". [1] [2] Abercrombie & Fitch took action by filing a lawsuit accusing her of trademark infringement, unfair competition and deceptive trade practices because A&F already markets a men's cologne called Fierce. [1] The company also cited a potential likelihood of confusion while sending Beyoncé a warning to "cease-and-desist." [2] [1] In response, Coty, the company Beyoncé hired for her fragrance, stated that the terms "Fierce" and "Sasha Fierce" were never intended to be used for the fragrance. [2] The fragrance was later revealed to be named " Heat".
- ^ a b c d e f g h i j k Kennedy, Helen (September 16, 2009). "Beyonce sued by Abercrombie & Fitch over fierce fragrance name". New York: NY Daily News. Retrieved October 26, 2009.
- ^ a b c d e f "Abercrombie sues Beyoncé over 'Fierce' fragrance". NBC News. Retrieved October 26, 2009.
- ^ "Abercrombie & Fitch - official website". Abercrombie & Fitch. Archived from the original on May 16, 2014. Retrieved October 26, 2009.
- ^ "FIERCE on the billboard". Archived from the original on 2010-01-02. Retrieved 2009-10-27.
| Brands |
| | ||||
|---|---|---|---|---|---|---|
| People | ||||||
| Products | ||||||
| Related topics | ||||||