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Felix Jud ^[1] (1899–1985) was a political activist and German bookseller. He was born in Wilhelmstal and was educated as an ironmonger.

He then worked as a bookseller in the "Frommansche Buchhandlung" in Jena but was fired due to a lack of punctuality. He eventually found another job in a bookstore in Hamburg, where he moved to and worked from 1919.

In 1923 he opened (with his colleague Erna Kracht, who stayed there until 1932) his own store, the "Hamburger Bücherstube", in the Collonaden 104. Although inflation and WWI had impoverished most of the population, he hoped for a better future and trusted in the people of Hamburg, who, he hoped, would help him establish his business.

In 1938, he married Elisabeth Thode. They had three children, two daughters – Karen (born 1939), Barbara (born 1941) and a son Michael (born 1943).

The bookstore ^[2] established itself as an important piece of history for the city. ^[3] During Nazi Germany, Felix Jud was asked to change his last name because it led many to think that he was Jewish. He refused to do so. At the time, he decorated multiple provocative store windows as well, where, with humour and knowledge, he made fun of Adolf Hitler. For example, he decorated a store window for the anniversary of the business, in which he put a Nazi cartoon with the slogan "Jud stays Jud" and a photo of himself as a baby, one as a confirmand and another current one^{[ citation needed]}. A laundry board saying "Persil stays Persil" could be seen under that. Jud also sold forbidden literature in his store and had connections to the " Weiße Rose" in Hamburg^{[ citation needed]}. The business became a meeting point for opponents of the Nazi regime.

On December 18, 1943, he was arrested and sent to the "Polizeigefängnis Fuhlsbüttel" jail for his actions and later, in 1944, transported to the KZ Neuengamme. ^{[4] [5]} His trial was with Albert Suhr, Hannelore Willbrandt, Ursula de Boor und Wilhelm Stoldt, who were accused of actions against the Nazi regime as well.

After Germany was defeated, Jud rebuilt his bookstore, ^[6] first in "Neuer Wall 39", where he was kicked out because the landlord wanted to use the space otherwise. Following this, he was kicked out of his own apartment,^{[ citation needed]} because the landlord did not want to have a business in his apartment. Then, he continued rebuilding in the house of the journal "Hamburger Abendblatt" which was offered by a friend, Axel Springer. Lastly, he rebuilt in "Neuer Wall 13", where the store currently stands. ^[7]

From 1972 Wilfried Weber led the bookstore with Jud and established it further as an art business. ^{[ citation needed]}.

On August 25, 1985, Jud died at the age of 86. ^[8] His last words were "Tomorrow is Goethe's Birthday, I would have liked to die then." He called his co-workers on that day and told them that his funeral should be big, since it was his last reclaim.^{[ citation needed]} In the Hamburg-Neuallermöhe quarter, there is a street, the "Felix-Jud Ring", ^[9] named after him.

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