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Company type | Private |
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Industry | Toys |
Founded | 2002 |
Founder | Mark and Karen Carson |
Headquarters | Elkhorn, Nebraska, United States |
Website |
www |
Fat Brain Toys is a United States manufacturer and retailer of educational toys and games. The company was founded by husband and wife, Mark and Karen Carson, from the basement of their home in 2002. [1] [2] It is headquartered in Elkhorn, Nebraska with a distribution center located in nearby Omaha, Nebraska. The company operates two retail storefronts, one in Omaha, Nebraska [3] and another in Overland Park, Kansas. [4] The company specializes in building toys, brainteasers, and multi-player games. [5] They collect various statistics on their consumers and toys, such as the ages of recipients and a 'Toy Value Index' which they display at the lower end of the respective product's page. [6] [7] As of 2014, the company had 46 full-time employees. The staff expands to approximately 300 people during the holiday season. [8] [9]
Fat Brain Toy's Dimpl series, which has largely been benefitted from TikTok's popping fidget craze [10] includes many educational fidget toys targeted towards infants, however these toys have spread into other ages as well, especially their miniature 'Simpl Dimpl'. The series all share a common element, being at least 1 (one) bulge-like 'bubble' which can be pressed down to 'pop' it, making a pop sound. The series includes the 5 bubble 'Dimpl', aforementioned 2 bubble 'Simpl Dimpl' and 10 bubble 'Dimpl Digits'.
![]() | |
Company type | Private |
---|---|
Industry | Toys |
Founded | 2002 |
Founder | Mark and Karen Carson |
Headquarters | Elkhorn, Nebraska, United States |
Website |
www |
Fat Brain Toys is a United States manufacturer and retailer of educational toys and games. The company was founded by husband and wife, Mark and Karen Carson, from the basement of their home in 2002. [1] [2] It is headquartered in Elkhorn, Nebraska with a distribution center located in nearby Omaha, Nebraska. The company operates two retail storefronts, one in Omaha, Nebraska [3] and another in Overland Park, Kansas. [4] The company specializes in building toys, brainteasers, and multi-player games. [5] They collect various statistics on their consumers and toys, such as the ages of recipients and a 'Toy Value Index' which they display at the lower end of the respective product's page. [6] [7] As of 2014, the company had 46 full-time employees. The staff expands to approximately 300 people during the holiday season. [8] [9]
Fat Brain Toy's Dimpl series, which has largely been benefitted from TikTok's popping fidget craze [10] includes many educational fidget toys targeted towards infants, however these toys have spread into other ages as well, especially their miniature 'Simpl Dimpl'. The series all share a common element, being at least 1 (one) bulge-like 'bubble' which can be pressed down to 'pop' it, making a pop sound. The series includes the 5 bubble 'Dimpl', aforementioned 2 bubble 'Simpl Dimpl' and 10 bubble 'Dimpl Digits'.