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In marketing, a fixed value-added resource (FVAR) is an item that, whilst seeming unrelated to the core product, adds value to the core product or service offering. The concept originated from entrepreneur Edward A. Blake in his attempt to quickly explain the purpose of a resource he was promoting to online service providers.
In order for an item to be classed as an FVAR, Edward A Blake, who originated the concept, set out the following three requirements:[ citation needed]
Some examples of FVARs are:
![]() | This article has multiple issues. Please help
improve it or discuss these issues on the
talk page. (
Learn how and when to remove these template messages)
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In marketing, a fixed value-added resource (FVAR) is an item that, whilst seeming unrelated to the core product, adds value to the core product or service offering. The concept originated from entrepreneur Edward A. Blake in his attempt to quickly explain the purpose of a resource he was promoting to online service providers.
In order for an item to be classed as an FVAR, Edward A Blake, who originated the concept, set out the following three requirements:[ citation needed]
Some examples of FVARs are: