From Wikipedia, the free encyclopedia
American author and dot com business executive
Seth W. Godin (born July 10, 1960), also known as "F. X. Nine ", is an American author and a former
dot com business executive.
[1]
[2]
[3]
[4]
In 1977, Godin worked at a
bagel factory that produced
everything bagels .
[5] After leaving
Spinnaker in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.
[6] Mark Hurst and he then founded Yoyodyne, a
permission marketing company named after the fictional
Yoyodyne in
The Adventures of Buckaroo Banzai Across the 8th Dimension .
[7]
[8]
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996,
Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.
[6]
[9] In 1998, he sold Yoyodyne to
Yahoo! for $29.6 million
[10]
[11] and became Yahoo's vice president of direct marketing.
[12]
In March 2006, Godin launched
Squidoo .
[13] By July 2008, Squidoo had become one of the 500 most visited sites in the world.
[14] In 2014, it was sold to
HubPages .
[15]
Godin received the following awards:
Godin and his wife Helene live in
Hastings-on-Hudson, New York , with their two sons.
[22]
Godin, Seth. Permission Marketing: Turning strangers into friends and friends into customers. London, Pocket Books, 2007.
Tufts Student Resources (1993). Seth Godin (ed.).
Quick Lit: Plots, themes, characters, and sample essays for the most assigned books in English and literature courses . New York: HarperCollins.
ISBN
0-06-461041-1 .
The Video Renter's Bible: 55 Lists that Make it Easy to Rent a Great Movie . New York: W.W. Norton & Company Inc. 1993.
ISBN
0-393-31081-7 .
The Smiley Dictionary . Berkeley: Peachpit Press. 1993.
ISBN
1-56609-008-3 .
Email Addresses of the Rich & Famous . Pearson Education. 1994.
ISBN
9780201408935 .
Point & Click Internet: Get Online in less than an Hour! . Berkley: Peachpit Press. 1994.
ISBN
1-56609-161-6 .
Point & Click Investor: Get Online and make the most of your Investments . Dearborn Financial Publishing, Inc. 1996.
ISBN
0-7931-2344-5 .
eMarketing: Reaping Profits on the Information Highway . New York: Berkley Pub. Group. 1995.
ISBN
0-399-51904-1 .
The Encyclopedia of Fictional People: The Most Important Characters of the 20th Century . New York: Berkley Pub. Group. 1996.
ISBN
1-57297-073-1 .
You've Got Pictures!: AOL's Guide to Digital Imaging . America Online, Inc. 1998.
ISBN
1-891556-51-7 .
If You're Clueless about Mutual Funds and Want to Know More . Dearborn Financial Publishing, Inc. 1997.
ISBN
0-7931-2554-5 .
If You're Clueless about Insurance and Want to Know More . Dearborn Financial Publishing, Inc. 1998.
ISBN
0-7931-2718-1 .
If You're Clueless about Selling and Want to Know More . Dearborn Financial Publishing, Inc. 1998.
ISBN
0-793-12989-3 .
If You're Clueless about Financial Planning and Want to Know More . Dearborn Financial Publishing, Inc. 1998.
ISBN
0-7931-2988-5 .
If You're Clueless about Saving Money and Want to Know More . Dearborn Financial Publishing, Inc. 1998.
ISBN
0-7931-2556-1 .
Permission Marketing: Turning Strangers into Friends, and Friends into Customers . New York: Simon & Schuster. 1999.
ISBN
0-684-85636-0 .
Unleashing the Ideavirus . New York: Hyperion. 2001.
ISBN
0-7868-8717-6 . – Detailing the idea of
Viral marketing
The Big Red Fez: How To Make Any Web Site Better . New York: Free Press. 2002.
ISBN
0-7432-2790-5 .
Survival is not enough: zooming, evolution, and the future of your company . New York: Free Press. 2002.
ISBN
0-7432-2571-6 .
Purple Cow: Transform Your Business by Being Remarkable . New York: Portfolio. 2003.
ISBN
1-59184-021-X .
Free Prize Inside!: The Next Big Marketing Idea . New York: Portfolio. 2004.
ISBN
1-59184-041-4 .
All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World . New York: Portfolio. 2005.
ISBN
1-59184-100-3 .
Godin, Seth, ed. (2005).
The Big Moo: Stop Trying to be Perfect and Start Being Remarkable . New York: Portfolio.
ISBN
1-59184-103-8 .
Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas . New York: Portfolio. 2006.
ISBN
1-59184-126-7 .
The Dip : A Little Book That Teaches You When to Quit (and When to Stick) . New York: Portfolio. 2007.
ISBN
978-1-59184-166-1 .
Meatball Sundae: Is Your Marketing out of Sync? . New York: Portfolio. 2008.
ISBN
978-1-59184-174-6 .
Tribes: We Need You to Lead Us . Portfolio. 2008.
ISBN
978-1-59184-233-0 .
Linchpin: Are You Indispensable? . Portfolio. 2010.
ISBN
978-1-59184-316-0 .
Poke the Box . Portfolio. 2011.
ISBN
978-1-936719-00-6 .
We Are All Weird . The Domino Project. 2011.
ISBN
978-1-936719-22-8 .
The Icarus Deception: How High Will You Fly? . Portfolio. 2012.
ISBN
978-0-6709-2292-5 .
V Is for Vulnerable: Life Outside the Comfort Zone . Portfolio. 2012.
ISBN
978-1591846109 .
Whatcha Gonna Do with That Duck?: And Other Provocations . Portfolio. 2013.
ISBN
978-15918-4609-3 .
What To Do When It's Your Turn (and it's always your turn) . Seth Godin. 2014.
ISBN
978-19367-1931-0 .
This Is Marketing: You Can't Be Seen Until You Learn To See . Seth Godin. 2018.
ISBN
978-0-525-54083-0 .
The Practice: Shipping Creative Work . Portfolio. 2020.
ISBN
978-0-593-32897-2 .
The Song of Significance: A New Manifesto for Teams . 2023. ISBN 978-0593715543.
^ Trachtenberg, Jeffrey (June 24, 2012).
"Giving Book Readers a Say" . Wall Street Journal . Retrieved 18 July 2017 .
^ Walker, Rob (November 14, 2014).
"Self-Promotion, but With Self-Respect" . New York Times . Retrieved 18 July 2017 .
^ Adams, Bryan (April 28, 2016).
"The 3 Rules of Successful Business as Taught by Seth Godin (and Your Mother)" . Inc . Retrieved 18 July 2017 .
^ Ruggeri, Christine.
"Seth Godin" . Leaders.com . Retrieved 2024-05-20 .
^
"Apparently, I invented the Everything Bagel" . 4 March 2008.
^
a
b Kuntz, Mary (September 9, 1998).
"Entrepreneur Profiles: Point, Click--And Here's The Pitch: Yoyodyne uses prizes to get you to read those online ads" . BusinessWeek . Archived from
the original on March 4, 2000. Retrieved December 20, 2014 .
^ Yee, Bernard (September 1996). "Joyriding: Play Games on the Internet and Win Big Prizes".
Next Generation . No. 21.
Imagine Media . p. 27.
^ Taylor, William C. (March 31, 1998).
"Permission Marketing" .
^
Yahoo! to Acquire Yoyodyne , Earthweb News, October 12, 1998, archived from
the original on 2005-02-14
^ Junnarkar, Sandeep.
"Yahoo to buy Yoyodyne" . CNET News . Archived from
the original on December 19, 2013. Retrieved 19 December 2013 .
^
Yahoo Acquiring Yoyodyne
Wired.com . October 12, 1998.
^
"Speaker: Seth Godin" . Business Week's "Ultimate Entrepreneur for the Information Age" .
Special Libraries Association . June 18, 2008. Archived from
the original on July 4, 2008. Retrieved December 20, 2014 .
^
Eric Enge Interviews Seth Godin on Stone Temple Consulting. June 20, 2007
^
Traffic Details: Squidoo.com on Alexa.com. Retrieved July 18, 2008
^
"Seth Godin's Squidoo Acquired by HubPages" . SearchEngineWatch . August 19, 2014.
^
"Forbes.com's Business Books Of The Year" . Forbes . Retrieved 2024-05-20 .
^
"The Dip by Seth Godin: 9781591841661 | PenguinRandomHouse.com: Books" . PenguinRandomhouse.com . Retrieved 2024-05-20 .
^
"The BusinessWeek Best Seller List" . 2007-10-15. Archived from
the original on 2007-10-15. Retrieved 2024-05-20 .
^ Feloni, Richard (November 13, 2015).
"20 of the best books by the most influential thinkers in business" .
Business Week . Retrieved October 8, 2017 .
^ Richards, Katie (2 April 2018).
"Meet the 3 Newest Members to The American Marketing Association's Marketing Hall of Fame" . Adweek.com . Retrieved 4 June 2018 .
^
"Seth Godin's Blog" .
Time . Retrieved October 8, 2017 .
^
Seth Godin on Stepping Up and Making it Happen
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