Extravaganza is held in
Harder Stadium and draws thousands of students and out of town visitors every year. As of 2011, the festival is only open to UCSB students, staff, and faculty. The stage occupies the north end of the field while booths for student groups, sponsors, and activities line the sides.[3] Attendees must comply with a mandatory pat down and bag search (carried out by Community Service Organization officers[4]) before entering the stadium.
History
In its early years, Extravaganza began as a showcase for local bands.[5] It had originally been open to UCSB students as well as the surrounding community.[5] Due to rising costs and increasing crowds, as of the 2011 edition only those with a UCSB-affiliation are allowed entry.[6]
Extravaganza expanded to feature two stages, but this practice was ended in 2005 due to a decision to downsize the number of bands in favor of bigger-name acts. However, the first performer remains a local act, usually chosen through a Battle of the Bands.[5] The acts have also transitioned into more well known, mainstream performers than those of earlier versions of Extravaganza.[5]
May 16, 2009 was Extravaganza's 30th anniversary.[7] The format of the festival was altered in order to mark this special occasion. Instead of being the usual day show (11 AM to dusk), X '09 transitioned from day to night, with gates opening at 3 PM and the headliner (
Ludacris) concluding his set at approximately midnight. A large high definition screen was placed next to the stage in order to give the back of the crowd a better view of the acts. ASPB requested student-made short film submissions to be played between sets.[8]
May 16, 2009 : 12,000+[53] overall, with 4,000+ in and out.
May 15, 2010 : 12,000+ at peak, with 1,500 circulating.
Line up release
Each year ASPB strives to announce the Extravaganza line up in a creative manner that engages student body participation.
May 18, 2008 : A flash mob of students acting like dinosaurs was organized as a banner bearing the line up was dropped in Storke Plaza.[54]
May 16, 2009 : Fortune cookies holding the name of an act were distributed throughout campus to encourage students to share and discuss the line up.
April 29, 2010 : A viral marketing campaign was launched on Facebook, Twitter, and the official AS Program Board website. At peak, the website received 1,600 requests per second.[55]
Extravaganza is held in
Harder Stadium and draws thousands of students and out of town visitors every year. As of 2011, the festival is only open to UCSB students, staff, and faculty. The stage occupies the north end of the field while booths for student groups, sponsors, and activities line the sides.[3] Attendees must comply with a mandatory pat down and bag search (carried out by Community Service Organization officers[4]) before entering the stadium.
History
In its early years, Extravaganza began as a showcase for local bands.[5] It had originally been open to UCSB students as well as the surrounding community.[5] Due to rising costs and increasing crowds, as of the 2011 edition only those with a UCSB-affiliation are allowed entry.[6]
Extravaganza expanded to feature two stages, but this practice was ended in 2005 due to a decision to downsize the number of bands in favor of bigger-name acts. However, the first performer remains a local act, usually chosen through a Battle of the Bands.[5] The acts have also transitioned into more well known, mainstream performers than those of earlier versions of Extravaganza.[5]
May 16, 2009 was Extravaganza's 30th anniversary.[7] The format of the festival was altered in order to mark this special occasion. Instead of being the usual day show (11 AM to dusk), X '09 transitioned from day to night, with gates opening at 3 PM and the headliner (
Ludacris) concluding his set at approximately midnight. A large high definition screen was placed next to the stage in order to give the back of the crowd a better view of the acts. ASPB requested student-made short film submissions to be played between sets.[8]
May 16, 2009 : 12,000+[53] overall, with 4,000+ in and out.
May 15, 2010 : 12,000+ at peak, with 1,500 circulating.
Line up release
Each year ASPB strives to announce the Extravaganza line up in a creative manner that engages student body participation.
May 18, 2008 : A flash mob of students acting like dinosaurs was organized as a banner bearing the line up was dropped in Storke Plaza.[54]
May 16, 2009 : Fortune cookies holding the name of an act were distributed throughout campus to encourage students to share and discuss the line up.
April 29, 2010 : A viral marketing campaign was launched on Facebook, Twitter, and the official AS Program Board website. At peak, the website received 1,600 requests per second.[55]