Every Home Should Have One | |
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Directed by | Jim Clark |
Screenplay by |
Marty Feldman Barry Took Denis Norden |
Story by |
Herbert Kretzmer Milton Shulman |
Produced by | Ned Sherrin |
Starring | Marty Feldman Judy Cornwell Shelley Berman |
Cinematography | Ken Hodges |
Edited by | Ralph Sheldon |
Music by | John Cameron |
Color process | Eastmancolor |
Production companies | Example Productions Ltd British Lion Films Ltd |
Distributed by | British Lion Films Ltd |
Release date |
|
Running time | 94 minutes |
Country | United Kingdom |
Language | English |
Every Home Should Have One (U.S. title: Think Dirty [1]) is a 1970 British comedy film directed by Jim Clark and starring Marty Feldman. [2] [3] The screenplay was by Marty Feldman, Barry Took and Denis Norden, based on a story by Herbert Kretzmer and Milton Shulman.
The film ridicules the then ongoing campaign organised by Mary Whitehouse against gratuitous sex in British entertainment and advertising.
An advertising man is assigned by his boss to come up with a sexy new image for Mrs McLaughlin's Frozen Porridge. While his wife runs a clean-up-TV campaign organized by the local vicar, he has an affair with the au-pair girl. [4]
The overall concept is that adverts play out before their lives connecting to the products to hand.
The various porridge advertising campaigns get more and more extreme: the most relevant being the Goldilocks and the Three Bears campaign. This leads to a secondary campaign to search for "Miss Goldilocks".
The film's titles and animated sequences were provided by Richard Williams. [4]
The film was produced at Shepperton Studios in England. [5]
The film theme song, "Every Home Should Have One", was written by John Cameron, Caryl Brahms, and Ned Sherrin, arranged by Alan Tew, produced by Jackie Rand, and sung by Millicent Martin. [4] The song was released as a single to promote the film. [6] [7]
The film was one of the most popular movies in 1970 at the British box office. [8] However according to Sidney Gilliat who was on the board at British Lion, the film lost money. [9]
The Monthly Film Bulletin wrote: "This feature debut by Jim Clark ... is a strictly hit-and-miss affair which reveals, once again, the dangers of trying to be fashionably contemporary and satirical at the same time. Most of the cast ... are encouraged to punch away at everything in sight, which results in a good deal of unfunny mugging." [10]
The Radio Times Guide to Films gave the film 1/5 stars, writing: "This dismal comedy ... boasts a top-notch comic cast. But their efforts are totally overshadowed by a shambolic, leering performance from Feldman, making his second screen appearance, as a mad advertising executive who devises a series of steamy commercials for a brand of frozen porridge." [11]
Leslie Halliwell said: "Tiresomely frenetic star comedy with the emphasis on smut. " [12]
Every Home Should Have One | |
---|---|
![]() | |
Directed by | Jim Clark |
Screenplay by |
Marty Feldman Barry Took Denis Norden |
Story by |
Herbert Kretzmer Milton Shulman |
Produced by | Ned Sherrin |
Starring | Marty Feldman Judy Cornwell Shelley Berman |
Cinematography | Ken Hodges |
Edited by | Ralph Sheldon |
Music by | John Cameron |
Color process | Eastmancolor |
Production companies | Example Productions Ltd British Lion Films Ltd |
Distributed by | British Lion Films Ltd |
Release date |
|
Running time | 94 minutes |
Country | United Kingdom |
Language | English |
Every Home Should Have One (U.S. title: Think Dirty [1]) is a 1970 British comedy film directed by Jim Clark and starring Marty Feldman. [2] [3] The screenplay was by Marty Feldman, Barry Took and Denis Norden, based on a story by Herbert Kretzmer and Milton Shulman.
The film ridicules the then ongoing campaign organised by Mary Whitehouse against gratuitous sex in British entertainment and advertising.
An advertising man is assigned by his boss to come up with a sexy new image for Mrs McLaughlin's Frozen Porridge. While his wife runs a clean-up-TV campaign organized by the local vicar, he has an affair with the au-pair girl. [4]
The overall concept is that adverts play out before their lives connecting to the products to hand.
The various porridge advertising campaigns get more and more extreme: the most relevant being the Goldilocks and the Three Bears campaign. This leads to a secondary campaign to search for "Miss Goldilocks".
The film's titles and animated sequences were provided by Richard Williams. [4]
The film was produced at Shepperton Studios in England. [5]
The film theme song, "Every Home Should Have One", was written by John Cameron, Caryl Brahms, and Ned Sherrin, arranged by Alan Tew, produced by Jackie Rand, and sung by Millicent Martin. [4] The song was released as a single to promote the film. [6] [7]
The film was one of the most popular movies in 1970 at the British box office. [8] However according to Sidney Gilliat who was on the board at British Lion, the film lost money. [9]
The Monthly Film Bulletin wrote: "This feature debut by Jim Clark ... is a strictly hit-and-miss affair which reveals, once again, the dangers of trying to be fashionably contemporary and satirical at the same time. Most of the cast ... are encouraged to punch away at everything in sight, which results in a good deal of unfunny mugging." [10]
The Radio Times Guide to Films gave the film 1/5 stars, writing: "This dismal comedy ... boasts a top-notch comic cast. But their efforts are totally overshadowed by a shambolic, leering performance from Feldman, making his second screen appearance, as a mad advertising executive who devises a series of steamy commercials for a brand of frozen porridge." [11]
Leslie Halliwell said: "Tiresomely frenetic star comedy with the emphasis on smut. " [12]