In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap. [2] The display of products on the endcap is sometimes also called a feature.
In addition to products displayed on the end of an aisle, promoted space on a retail shelf can be referred to as a fixture. Companies will oftentimes purchase a smaller amount of shelf space before making the move to an endcap at the end of an aisle.[ citation needed]
End caps are often built into the shelving or racks of the retail aisle system. Other retailers have an open space at the end of the aisle; an end cap is placed in that space, often on a pallet. Several design options are available. [3]
Some endcaps are refrigerated. [4] Most endcaps are made of printed corrugated fiberboard which is readily recyclable. Corrugated plastic is also used. Many endcaps and point of purchase displays are assembled by contract packagers.[ citation needed]
In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap. [2] The display of products on the endcap is sometimes also called a feature.
In addition to products displayed on the end of an aisle, promoted space on a retail shelf can be referred to as a fixture. Companies will oftentimes purchase a smaller amount of shelf space before making the move to an endcap at the end of an aisle.[ citation needed]
End caps are often built into the shelving or racks of the retail aisle system. Other retailers have an open space at the end of the aisle; an end cap is placed in that space, often on a pallet. Several design options are available. [3]
Some endcaps are refrigerated. [4] Most endcaps are made of printed corrugated fiberboard which is readily recyclable. Corrugated plastic is also used. Many endcaps and point of purchase displays are assembled by contract packagers.[ citation needed]