The Drugs I Need is a satirical animated short made by The Animation Farm and the Austin Lounge Lizards and produced by the Consumers Union. [1]
Plot
The animation parodies a regular pharmaceutical television commercial, detailing the benefits the fictional drug Progenitorivox manufactured by fictional company SquabbMerlCo whose use is not described in detail. [2] Instead, a large number of side effects are sung [3] to an upbeat musical jingle, which emphasizes that the consumer should buy Progenitorivox— even if the generic drug is half the cost— if only to be like a family on TV. The animation ends with a seemingly random disclaimer, also a parody of pharmaceutical or "drug" advertisements.
Reception
The video won the Public Affairs Council's Grassroots Innovation Award in 2006. [4]
References
- ^ Schwartz, John (March 8, 2005). "May Cause Laughter". The New York Times. ISSN 0362-4331. Archived from the original on February 26, 2021. Retrieved June 11, 2013.
- ^ Barrett, Allison (September 1, 2005). "Drug companies face the music". Student BMJ. The BMJ. 331 (Suppl S3): 0509350a. doi: 10.1136/sbmj.0509350a. ISSN 1756-1833. S2CID 204083327.
- ^ Ives, Nat (March 13, 2005). "Catching the Online Cartoon Virus". The New York Times. ISSN 0362-4331. Archived from the original on January 26, 2021.
- ^ Rikki, Amos (February 14, 2006). "Health-linked trio win the 2006 Grassroots Innovation Awards for Political Advocacy Campaigns". Public Affairs Council. Archived from the original on February 14, 2006. Retrieved 11 June 2013.
External links
The Drugs I Need is a satirical animated short made by The Animation Farm and the Austin Lounge Lizards and produced by the Consumers Union. [1]
Plot
The animation parodies a regular pharmaceutical television commercial, detailing the benefits the fictional drug Progenitorivox manufactured by fictional company SquabbMerlCo whose use is not described in detail. [2] Instead, a large number of side effects are sung [3] to an upbeat musical jingle, which emphasizes that the consumer should buy Progenitorivox— even if the generic drug is half the cost— if only to be like a family on TV. The animation ends with a seemingly random disclaimer, also a parody of pharmaceutical or "drug" advertisements.
Reception
The video won the Public Affairs Council's Grassroots Innovation Award in 2006. [4]
References
- ^ Schwartz, John (March 8, 2005). "May Cause Laughter". The New York Times. ISSN 0362-4331. Archived from the original on February 26, 2021. Retrieved June 11, 2013.
- ^ Barrett, Allison (September 1, 2005). "Drug companies face the music". Student BMJ. The BMJ. 331 (Suppl S3): 0509350a. doi: 10.1136/sbmj.0509350a. ISSN 1756-1833. S2CID 204083327.
- ^ Ives, Nat (March 13, 2005). "Catching the Online Cartoon Virus". The New York Times. ISSN 0362-4331. Archived from the original on January 26, 2021.
- ^ Rikki, Amos (February 14, 2006). "Health-linked trio win the 2006 Grassroots Innovation Awards for Political Advocacy Campaigns". Public Affairs Council. Archived from the original on February 14, 2006. Retrieved 11 June 2013.