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A Digital Marketing Agency is a company or firm that market the products, services, and brands of businesses through various marketing services ^[1] like Social media marketing, Search Engine Optimization (SEO), Search engine Marketing, content marketing, email marketing, and performance marketing at a high level. These services can vary from company to company and also by service.

Digital Marketing Agency help to promote products or services to a great extent. As the internet runs 24 x 7, the right digital marketing strategy can help to enhance website traffic . ^[2]

Type of Digital Marketing Agency

The type of digital marketing agency varies as per services.

Full-service digital marketing agency:

Full-service digital marketing agency provides 360-degree services from Social media marketing, Search Engine Optimization (SEO), Search engine Marketing, content marketing, email marketing, performance marketing to website designing.

Inbound marketing agency:

An inbound marketing agency offers inbound marketing strategies, that differ from traditional outbound strategies. ^[3]

PPC Advertising Agency

Pay-Per-Click advertising agencies specialize in advertising your website/application on a budget through paid ad runs and campaigns with top marketing platforms. ^[4]

Social Media Marketing Agency

The social media marketing focus on promoting your brand and business on major social media platforms like Facebook, Instagram, Twitter, and LinkedIn through organic and paid promotional activities.

Digital marketing consultant :

Digital marketing consultants have a broad knowledge of digital marketing and can help businesses come up with a digital marketing strategy for better results. ^[3]

References

https://www.yokellocal.com/blog/what-does-a-digital-marketing-agency-do

https://www.digitalconsultingpandit.com/why-it-is-important-to-hire-a-digital-marketing-agency/

https://esolz.net/9-different-types-of-digital-marketing-agency/

https://www.capterra.com/resources/what-is-a-digital-agency/