From Wikipedia, the free encyclopedia
  • Comment: We don't need a separate article for this, merge content to Trenitalia. Cerebellum ( talk) 19:10, 14 December 2023 (UTC)


TrenOK
ETR 450-027 TrenOK
Overview
Locale Italy
Dates of operation2004–2007
Other
Website www.trenok.com

Starting on 12. December 2004, TrenOK was a wholly owned subsidiary of the Italian state-owned train company Trenitalia, operating ETR 450 high-speed services on the routes Milan - Rome [1] and Rome - Bari (starting March 2005) as a test bed for a new service and ticketing strategy. [2]

Concept

The only 2. Class service included multiple intermediary stops at suburban stations, as it was designed to compete with the offerings of low-cost airlines. Three price categories have been available (€9, €19, €25), where 50% of the train capacity has been sold off for the lowest fare. [2] [3] Tickets could only be purchased online or calling to an hotline. [4]

The project has been perceived as success based on the large passenger numbers it has attracted. Over 20.000 tickets have been sold within 12 days before the first service run. [5]

Service

To lower cost, TrenOK diverted from the service offered by its parent company Trenitalia, offering no delay compensation and only second Class seating [6] (390 seats in ETR 450 train sets). Restrictive booking conditions have been applied, allowing for no refund and change of reservation / train for passengers paying less than €25. TrenOK employees have been paid 17% less than at the parent company, Trenitalia. [2]

References

  1. ^ Schwager, Michael (2005). "Für kleines Geld zum Papst (DE)". No. 2/2005. Fairkehr Online. Retrieved 2 December 2023.
  2. ^ a b c Sauter-Servaes, Thomas; Nash, Andrew (January 2007). "Applying Low-Cost Airline Pricing Strategies to European Railroads". Transportation Research Record: Journal of the Transportation Research Board. 1995 (1): 1–8. doi: 10.3141/1995-01. S2CID  16551440.
  3. ^ TrenOk.com advertising 9€ tickets
  4. ^ "Italien: Bahn-Tickets um einen Euro". DER STANDARD. APA. 4 October 2005. Retrieved 2 December 2023.
  5. ^ TrenOK: il low cost ferroviario announcing the line opening
  6. ^ Chiambaretto, Paul; Fernandez, Anne-Sophie (2014). "Transferring low-cost marketing practices from air to rail services: The Ouigo case". Research in Transportation Business & Management. 10: 2. doi: 10.1016/j.rtbm.2014.05.003.

External links

From Wikipedia, the free encyclopedia
  • Comment: We don't need a separate article for this, merge content to Trenitalia. Cerebellum ( talk) 19:10, 14 December 2023 (UTC)


TrenOK
ETR 450-027 TrenOK
Overview
Locale Italy
Dates of operation2004–2007
Other
Website www.trenok.com

Starting on 12. December 2004, TrenOK was a wholly owned subsidiary of the Italian state-owned train company Trenitalia, operating ETR 450 high-speed services on the routes Milan - Rome [1] and Rome - Bari (starting March 2005) as a test bed for a new service and ticketing strategy. [2]

Concept

The only 2. Class service included multiple intermediary stops at suburban stations, as it was designed to compete with the offerings of low-cost airlines. Three price categories have been available (€9, €19, €25), where 50% of the train capacity has been sold off for the lowest fare. [2] [3] Tickets could only be purchased online or calling to an hotline. [4]

The project has been perceived as success based on the large passenger numbers it has attracted. Over 20.000 tickets have been sold within 12 days before the first service run. [5]

Service

To lower cost, TrenOK diverted from the service offered by its parent company Trenitalia, offering no delay compensation and only second Class seating [6] (390 seats in ETR 450 train sets). Restrictive booking conditions have been applied, allowing for no refund and change of reservation / train for passengers paying less than €25. TrenOK employees have been paid 17% less than at the parent company, Trenitalia. [2]

References

  1. ^ Schwager, Michael (2005). "Für kleines Geld zum Papst (DE)". No. 2/2005. Fairkehr Online. Retrieved 2 December 2023.
  2. ^ a b c Sauter-Servaes, Thomas; Nash, Andrew (January 2007). "Applying Low-Cost Airline Pricing Strategies to European Railroads". Transportation Research Record: Journal of the Transportation Research Board. 1995 (1): 1–8. doi: 10.3141/1995-01. S2CID  16551440.
  3. ^ TrenOk.com advertising 9€ tickets
  4. ^ "Italien: Bahn-Tickets um einen Euro". DER STANDARD. APA. 4 October 2005. Retrieved 2 December 2023.
  5. ^ TrenOK: il low cost ferroviario announcing the line opening
  6. ^ Chiambaretto, Paul; Fernandez, Anne-Sophie (2014). "Transferring low-cost marketing practices from air to rail services: The Ouigo case". Research in Transportation Business & Management. 10: 2. doi: 10.1016/j.rtbm.2014.05.003.

External links


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