From Wikipedia, the free encyclopedia

Todd Kaplan is the incoming Chief Marketing Officer for Kraft Heinz starting August 5th, 2024. [1] He will be working with some of the most well-known brands in North America. [1] Most recently he was the [CMO for Pepsi Co and among other things he sled the redesign of their logo. [2]

Early life

Todd Kaplan grew up in North Haven, Connecticut. He swam at the Yale University pool starting from the age of 11 and continued all throughout college. [3]

Education

Todd Kaplan graduated with an MBA from Yale University, year 1986. In addition to being an alumnus at the Yale School of Management, he also holds a BA in Economics from Northwestern University. [4]

Career

Pepsi Modernized Logo

Todd Kaplan has worked for Millsport LLC, a sports marketing consultancy, where he oversaw the VISA International business. [5] Todd Kaplan was the CMO for Pepsi Co and has helped create the rebranded modern logo. [1] He has also assisted in the marketing for the Pepsi Superbowl Halftime Shows. [5] Kaplan has led Pepsi sports marketing through the NFL and MLB teams. [5] Forbes magazine gave his campaign a title as one of the top five "Best Ever Social Media Campaigns" through the Pepsi Refresh Program he headed. [5] Todd has worked for Pepsi co for 17 years in different areas within the company and ultimately became the CMO in 2022. [6] [2]

Todd Kaplan was hired by Kraft Heinz to help market a more nutritious version of their items. [6]

References

  1. ^ a b c Hanacek, Andy (2024-07-17). "Kraft Heinz Taps PepsiCo Marketing Exec Kaplan to Lead Its North American Marketing Efforts". Food Processing. Retrieved 2024-07-18.
  2. ^ a b "Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO". Food Dive. Retrieved 2024-07-18.
  3. ^ Chiao, Ryan (April 22, 2021). "Fighting for faster water: The long wait for Yale's new pool". Yale Dailey News.{{ cite news}}: CS1 maint: url-status ( link)
  4. ^ "Todd Kaplan - PepsiCo". MSBA - Manhattan Sports Business Academy. 2015-08-21. Retrieved 2024-07-22.
  5. ^ a b c d "Todd Kaplan - PepsiCo". MSBA - Manhattan Sports Business Academy. 2015-08-21. Retrieved 2024-07-22.
  6. ^ a b Graham, Megan (July 16, 2024). "Kraft Heinz Names New North America CMO Amid Moves to Make Its Grocery Staples Healthier". The Wall Street Journal.{{ cite news}}: CS1 maint: url-status ( link)
From Wikipedia, the free encyclopedia

Todd Kaplan is the incoming Chief Marketing Officer for Kraft Heinz starting August 5th, 2024. [1] He will be working with some of the most well-known brands in North America. [1] Most recently he was the [CMO for Pepsi Co and among other things he sled the redesign of their logo. [2]

Early life

Todd Kaplan grew up in North Haven, Connecticut. He swam at the Yale University pool starting from the age of 11 and continued all throughout college. [3]

Education

Todd Kaplan graduated with an MBA from Yale University, year 1986. In addition to being an alumnus at the Yale School of Management, he also holds a BA in Economics from Northwestern University. [4]

Career

Pepsi Modernized Logo

Todd Kaplan has worked for Millsport LLC, a sports marketing consultancy, where he oversaw the VISA International business. [5] Todd Kaplan was the CMO for Pepsi Co and has helped create the rebranded modern logo. [1] He has also assisted in the marketing for the Pepsi Superbowl Halftime Shows. [5] Kaplan has led Pepsi sports marketing through the NFL and MLB teams. [5] Forbes magazine gave his campaign a title as one of the top five "Best Ever Social Media Campaigns" through the Pepsi Refresh Program he headed. [5] Todd has worked for Pepsi co for 17 years in different areas within the company and ultimately became the CMO in 2022. [6] [2]

Todd Kaplan was hired by Kraft Heinz to help market a more nutritious version of their items. [6]

References

  1. ^ a b c Hanacek, Andy (2024-07-17). "Kraft Heinz Taps PepsiCo Marketing Exec Kaplan to Lead Its North American Marketing Efforts". Food Processing. Retrieved 2024-07-18.
  2. ^ a b "Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO". Food Dive. Retrieved 2024-07-18.
  3. ^ Chiao, Ryan (April 22, 2021). "Fighting for faster water: The long wait for Yale's new pool". Yale Dailey News.{{ cite news}}: CS1 maint: url-status ( link)
  4. ^ "Todd Kaplan - PepsiCo". MSBA - Manhattan Sports Business Academy. 2015-08-21. Retrieved 2024-07-22.
  5. ^ a b c d "Todd Kaplan - PepsiCo". MSBA - Manhattan Sports Business Academy. 2015-08-21. Retrieved 2024-07-22.
  6. ^ a b Graham, Megan (July 16, 2024). "Kraft Heinz Names New North America CMO Amid Moves to Make Its Grocery Staples Healthier". The Wall Street Journal.{{ cite news}}: CS1 maint: url-status ( link)

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