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Last edited by
BoraVoro (
talk |
contribs) 5 months ago. (
Update) |
Naranja X, formerly known as Tarjeta Naranja, is an Argentine digital bank. Its two main headquarters are located in the City of Córdoba and Buenos Aires, Argentina. Founded in 1986, Naranja X offers various services such as loans, credit cards, and different products within its financial ecosystem.
 | |
 | |
| Formerly | Tarjeta Naranja |
|---|---|
| Company type | Sociedad Anónima |
| Founded | 1986 as "Tarjeta Naranja" [1] |
| Headquarters | Leiva 4064, Buenos Aires |
Area served | Argentina |
Key people | Miguel Ángel Peña,
Chairman Alejandro Asrin, Vice-President Pablo Hernán Caputto, CEO |
| Products |
Retail banking Offshore banking Mutual funds Trade finance Insurance Mortgages Consumer finance Credit cards |
| Revenue |  US$ 1.3 billion (2012) |
| US$ 427 million (2012) | |
| Total assets | US$ 11.6 billion (12/2012) |
Number of employees | 3,500 (2023) |
| Parent | Grupo Financiero Galicia |
| Website |
www |
Founded in 1985, Tarjeta Naranja was launched in Córdoba, Argentina initially with the aim of providing internal financing to customers at the sports store Salto 96, founded by friends and entrepreneurs, David Ruda and Gerardo Asrin, the latter of whom passed away in 2017. [2]
The addition of Banco Galicia as a shareholder in 1995, through the purchase of 49% of the shareholding, facilitated its expansion throughout Argentina, accompanied by new financial plans and services for customers. This trust accelerated and strengthened its growth in a short period, leading to the Banco increasing its shareholding from 49% to 80% in 1998, through capital contributions and the purchase of more shares from the Ruda-Asrin.
Subsequently, they focused on providing financial services primarily through credit cards, with a focus on accessibility and financial inclusion. Over the years, the company has expanded its services and established a network of branches and service points across the country.
They offer a variety of financial products, including credit cards, personal loans, and insurance. The company has been notable for its presence in the community and commitment to providing financial solutions to different segments of the population.
In 2017, they changed their identity and became simply Naranja, aiming to expand their product portfolio to become a digital solutions ecosystem. In 2018, they merged with Tarjeta Nevada and expanded to Mendoza and San Juan.
The company, with two main offices in Córdoba and Buenos Aires, has consolidated its presence throughout the Argentine territory with a network of over 180 branches. Backed by a team of more than 3,000 collaborators, the firm stands out in the Argentine financial sector for its commitment and nationwide expansion. [3]
- ^ "Asrin, one of the creators of Naranja, died at the age of 80". La Voz. 9 October 2017.
- ^ "The story behind the gym teacher who founded a financial empire". La Nación. 9 October 2017.
- ^ "Naranja merges within Naranja X: the plan to create the largest fintech ecosystem in the country". Iproup. 9 October 2017.
 Banks and Financial Institutions of
Argentina | |
|---|---|
| Central bank | |
| Primary stock exchange | |
| State-owned banks | |
| Commercial banks | |
| Credit unions | |
| Other financial institutions | |
| Regulatory agencies | |
| Draft article not currently submitted for review.
This is a draft Articles for creation (AfC) submission. It is not currently pending review. While there are no deadlines, abandoned drafts may be deleted after six months. To edit the draft click on the "Edit" tab at the top of the window. To be accepted, a draft should:
It is strongly discouraged to write about yourself, your business or employer. If you do so, you must declare it. Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
Last edited by
BoraVoro (
talk |
contribs) 5 months ago. (
Update) |
Naranja X, formerly known as Tarjeta Naranja, is an Argentine digital bank. Its two main headquarters are located in the City of Córdoba and Buenos Aires, Argentina. Founded in 1986, Naranja X offers various services such as loans, credit cards, and different products within its financial ecosystem.
|
| |
|
| |
| Formerly | Tarjeta Naranja |
|---|---|
| Company type | Sociedad Anónima |
| Founded | 1986 as "Tarjeta Naranja" [1] |
| Headquarters | Leiva 4064, Buenos Aires |
Area served | Argentina |
Key people | Miguel Ángel Peña,
Chairman Alejandro Asrin, Vice-President Pablo Hernán Caputto, CEO |
| Products |
Retail banking Offshore banking Mutual funds Trade finance Insurance Mortgages Consumer finance Credit cards |
| Revenue | US$ 1.3 billion (2012) |
| US$ 427 million (2012) | |
| Total assets | US$ 11.6 billion (12/2012) |
Number of employees | 3,500 (2023) |
| Parent | Grupo Financiero Galicia |
| Website |
www |
Founded in 1985, Tarjeta Naranja was launched in Córdoba, Argentina initially with the aim of providing internal financing to customers at the sports store Salto 96, founded by friends and entrepreneurs, David Ruda and Gerardo Asrin, the latter of whom passed away in 2017. [2]
The addition of Banco Galicia as a shareholder in 1995, through the purchase of 49% of the shareholding, facilitated its expansion throughout Argentina, accompanied by new financial plans and services for customers. This trust accelerated and strengthened its growth in a short period, leading to the Banco increasing its shareholding from 49% to 80% in 1998, through capital contributions and the purchase of more shares from the Ruda-Asrin.
Subsequently, they focused on providing financial services primarily through credit cards, with a focus on accessibility and financial inclusion. Over the years, the company has expanded its services and established a network of branches and service points across the country.
They offer a variety of financial products, including credit cards, personal loans, and insurance. The company has been notable for its presence in the community and commitment to providing financial solutions to different segments of the population.
In 2017, they changed their identity and became simply Naranja, aiming to expand their product portfolio to become a digital solutions ecosystem. In 2018, they merged with Tarjeta Nevada and expanded to Mendoza and San Juan.
The company, with two main offices in Córdoba and Buenos Aires, has consolidated its presence throughout the Argentine territory with a network of over 180 branches. Backed by a team of more than 3,000 collaborators, the firm stands out in the Argentine financial sector for its commitment and nationwide expansion. [3]
- ^ "Asrin, one of the creators of Naranja, died at the age of 80". La Voz. 9 October 2017.
- ^ "The story behind the gym teacher who founded a financial empire". La Nación. 9 October 2017.
- ^ "Naranja merges within Naranja X: the plan to create the largest fintech ecosystem in the country". Iproup. 9 October 2017.
| Banks and Financial Institutions of
Argentina | |
|---|---|
| Central bank | |
| Primary stock exchange | |
| State-owned banks | |
| Commercial banks | |
| Credit unions | |
| Other financial institutions | |
| Regulatory agencies | |