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Marcus Collins | |
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Nationality | American |
Alma mater |
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Known for | Author of ‘For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be' |
Website | Official Website |
Marcus Collins (PhD) (born 17th April , 1979), is an American Author & public speaker. He is known for his work as head of Beyonce's digital strategy and new media in 2009 [1] [2] [3] [4] [5] [6] [7] [8]
Collins authored a book titled ''For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be'' which explores how culture shapes and influences human actions, attitudes, and experiences. [9] [10] [11]
Collins pursued his Bachelor of Science in Materials Science Engineering at the University of Michigan and later obtained an MBA in Strategic Brand Marketing from the University of Michigan. He earned a doctoral degree in Marketing from Temple University, where his research focused on the spread of cultural influences and the processes by which meaning is constructed. [12]
Collins serves as a clinical professor of marketing at the Ross School of Business, University of Michigan. Collins also serves as a weekly Forbes columnist, where he explores topics related to marketing, branding, and business. [13] [14] [15] [16] [17]
Collins' book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be has garnered attention as a Forbes Must Read Book for Spring, [18]and its marketing insights have been discussed in reputable publications such as Essence [9], Fast Company [19], Kirkus [20], ABC News [11], and the Wall Street Journal. [21]
In 2018, Collins co-edited a marketing textbook, Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices [22].
Review waiting, please be patient.
This may take 4 months or more, since drafts are reviewed in no specific order. There are 2,952 pending submissions waiting for review.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
Reviewer tools
|
Marcus Collins | |
---|---|
Nationality | American |
Alma mater |
|
Known for | Author of ‘For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be' |
Website | Official Website |
Marcus Collins (PhD) (born 17th April , 1979), is an American Author & public speaker. He is known for his work as head of Beyonce's digital strategy and new media in 2009 [1] [2] [3] [4] [5] [6] [7] [8]
Collins authored a book titled ''For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be'' which explores how culture shapes and influences human actions, attitudes, and experiences. [9] [10] [11]
Collins pursued his Bachelor of Science in Materials Science Engineering at the University of Michigan and later obtained an MBA in Strategic Brand Marketing from the University of Michigan. He earned a doctoral degree in Marketing from Temple University, where his research focused on the spread of cultural influences and the processes by which meaning is constructed. [12]
Collins serves as a clinical professor of marketing at the Ross School of Business, University of Michigan. Collins also serves as a weekly Forbes columnist, where he explores topics related to marketing, branding, and business. [13] [14] [15] [16] [17]
Collins' book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be has garnered attention as a Forbes Must Read Book for Spring, [18]and its marketing insights have been discussed in reputable publications such as Essence [9], Fast Company [19], Kirkus [20], ABC News [11], and the Wall Street Journal. [21]
In 2018, Collins co-edited a marketing textbook, Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices [22].