Industry | Manufacturer and retailer |
---|---|
Genre | Home décor and toy manufacturer |
Founded | 1999 |
Founder | Thomas and William Gatacre |
Headquarters | , |
Website | https://www.jellycat.com/ |
Jellycat is a British soft toy and home décor company, [1] known for its plush toys and collectibles. Founded by brothers Thomas and William Gatacre in London in 1999, the company expanded into Minneapolis in 2001, forming Jellycat Inc. [2] While the company mostly sells soft toys, it also sells books, nursery items, bags and other accessories. [3]
As of 2024 the longest serving design within the contemporary collection is the Slackajack Monkey with 21 years of production. [4] In February 2024 Jellycat celebrated its 25th anniversary, where the Institute of Contemporary Art in Boston stocked up on the plushies and hosted an anniversary party. [5]
Jellycat has received media coverage for its audience of young children and even adult collectors. [6] [7] [8] [9]
The soft toys' popularity during the COVID-19 pandemic has been compared to Squishmallows, [8] which saw a similar increase in sales and notability in the same time period. [7] Jellycat products have a strong social media presence, with the number of reported views on TikTok reaching several billion. [6] [9]
Jellycat won Earnshaw Magazine's Earnie Award in both 2015 and 2018, within the Toys category. [10] [11] The company received the Outstanding Achievement Award at The Greats Awards in 2020. [12]
It's safe to say, the most recognisable soft toy brand name today is Jellycat, which was first established in 1999.
Industry | Manufacturer and retailer |
---|---|
Genre | Home décor and toy manufacturer |
Founded | 1999 |
Founder | Thomas and William Gatacre |
Headquarters | , |
Website | https://www.jellycat.com/ |
Jellycat is a British soft toy and home décor company, [1] known for its plush toys and collectibles. Founded by brothers Thomas and William Gatacre in London in 1999, the company expanded into Minneapolis in 2001, forming Jellycat Inc. [2] While the company mostly sells soft toys, it also sells books, nursery items, bags and other accessories. [3]
As of 2024 the longest serving design within the contemporary collection is the Slackajack Monkey with 21 years of production. [4] In February 2024 Jellycat celebrated its 25th anniversary, where the Institute of Contemporary Art in Boston stocked up on the plushies and hosted an anniversary party. [5]
Jellycat has received media coverage for its audience of young children and even adult collectors. [6] [7] [8] [9]
The soft toys' popularity during the COVID-19 pandemic has been compared to Squishmallows, [8] which saw a similar increase in sales and notability in the same time period. [7] Jellycat products have a strong social media presence, with the number of reported views on TikTok reaching several billion. [6] [9]
Jellycat won Earnshaw Magazine's Earnie Award in both 2015 and 2018, within the Toys category. [10] [11] The company received the Outstanding Achievement Award at The Greats Awards in 2020. [12]
It's safe to say, the most recognisable soft toy brand name today is Jellycat, which was first established in 1999.