From Wikipedia, the free encyclopedia


Green Hills Farms, Inc. is an independent, family-owned grocery store in Syracuse, New York, that was established in 1977. [1] In 2001, Inc. (magazine) named Green Hills the "Best Little Grocery Store in America". [2] [3]

Green Hills has remained competitive as a small grocery store through a marketing strategy that focuses on strengthening customer relationships with loyalty and rewards programs. [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14]

References

  1. ^ Clark, Ken (December 2005). "Pointing to loyalty: Green Hills' latest strategy brings kiosks and biometrics to the forefront". Chain Store Age. 81 (12): 136. Retrieved 2024-06-21.
  2. ^ Greco, Susan (June 2001). "Inc. case study". Inc. Vol. 23, no. 8. p. 54. Retrieved 2024-06-21.
  3. ^ "The CEO". Inc. 23 (8): 54. June 2001. Retrieved 28 June 2024 – via Gale Academic OneFile.
  4. ^ "NEW WORLD OF INDEPENDENTS". Supermarket News. May 4, 1998.
  5. ^ "Grocer Adds a Personal Touch to Loyalty". 16 November 2005.
  6. ^ Rosen, Darryl (November 2007). Surviving the Middle Miles: 26.2 Ways to Cross the Finish Line with Your Customers. AuthorHouse. ISBN  978-1-4343-4927-9.
  7. ^ Patler, Louis (September 2004). TrendSmart: The 21 Trends That Will Change the Way You do Business. Sourcebooks. ISBN  978-1-4022-1493-6.
  8. ^ "TAKE ACTION Lessons From A Grocer". Investor's Business Daily: A04. 3 April 2002. Retrieved 28 June 2024 – via Gale OneFile: News.
  9. ^ Robbins Gentry, Connie. “Fingerprinting the Future.” Chain Store Age, 1 July 2007, https://chainstoreage.com/news/fingerprinting-future. Accessed 30 June 2024.
  10. ^ Jensen, Meredith, and James Lattin. “Green Hills Market Loyalty Program.” Stanford Graduate School of Business, www.gsb.stanford.edu/faculty-research/case-studies/green-hills-market-loyalty-program. Accessed 30 June 2024.
  11. ^ Lewis, Len (July 1997). "Pushing the envelope: Green Hills Farms, a one-store wonder, is surpassing the chains in customer-specific marketing". Progressive Grocer. 76 (7): 91+. Retrieved 2024-06-21.
  12. ^ "Payments Industry Gives Retailers the Loyal Treatment". July 2007.
  13. ^ http://publications.dyson.cornell.edu/outreach/extensionpdf/2003/Cornell_AEM_eb0302-72.pdf
  14. ^ “Discounts Can Be Good for Business.” Financial Times, 31 May 2009, https://www.ft.com/content/2c42b896-4c57-11de-a6c5-00144feabdc0.
From Wikipedia, the free encyclopedia


Green Hills Farms, Inc. is an independent, family-owned grocery store in Syracuse, New York, that was established in 1977. [1] In 2001, Inc. (magazine) named Green Hills the "Best Little Grocery Store in America". [2] [3]

Green Hills has remained competitive as a small grocery store through a marketing strategy that focuses on strengthening customer relationships with loyalty and rewards programs. [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14]

References

  1. ^ Clark, Ken (December 2005). "Pointing to loyalty: Green Hills' latest strategy brings kiosks and biometrics to the forefront". Chain Store Age. 81 (12): 136. Retrieved 2024-06-21.
  2. ^ Greco, Susan (June 2001). "Inc. case study". Inc. Vol. 23, no. 8. p. 54. Retrieved 2024-06-21.
  3. ^ "The CEO". Inc. 23 (8): 54. June 2001. Retrieved 28 June 2024 – via Gale Academic OneFile.
  4. ^ "NEW WORLD OF INDEPENDENTS". Supermarket News. May 4, 1998.
  5. ^ "Grocer Adds a Personal Touch to Loyalty". 16 November 2005.
  6. ^ Rosen, Darryl (November 2007). Surviving the Middle Miles: 26.2 Ways to Cross the Finish Line with Your Customers. AuthorHouse. ISBN  978-1-4343-4927-9.
  7. ^ Patler, Louis (September 2004). TrendSmart: The 21 Trends That Will Change the Way You do Business. Sourcebooks. ISBN  978-1-4022-1493-6.
  8. ^ "TAKE ACTION Lessons From A Grocer". Investor's Business Daily: A04. 3 April 2002. Retrieved 28 June 2024 – via Gale OneFile: News.
  9. ^ Robbins Gentry, Connie. “Fingerprinting the Future.” Chain Store Age, 1 July 2007, https://chainstoreage.com/news/fingerprinting-future. Accessed 30 June 2024.
  10. ^ Jensen, Meredith, and James Lattin. “Green Hills Market Loyalty Program.” Stanford Graduate School of Business, www.gsb.stanford.edu/faculty-research/case-studies/green-hills-market-loyalty-program. Accessed 30 June 2024.
  11. ^ Lewis, Len (July 1997). "Pushing the envelope: Green Hills Farms, a one-store wonder, is surpassing the chains in customer-specific marketing". Progressive Grocer. 76 (7): 91+. Retrieved 2024-06-21.
  12. ^ "Payments Industry Gives Retailers the Loyal Treatment". July 2007.
  13. ^ http://publications.dyson.cornell.edu/outreach/extensionpdf/2003/Cornell_AEM_eb0302-72.pdf
  14. ^ “Discounts Can Be Good for Business.” Financial Times, 31 May 2009, https://www.ft.com/content/2c42b896-4c57-11de-a6c5-00144feabdc0.

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