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Frank R. Kardes earned his B.S. in Psychology from St. Bonaventure University in 1980, his M.A. in Psychology from the University of Dayton in 1982, and his Ph.D. in Psychology from Indiana University in 1986.
Kardes began his academic career as an Assistant Professor of Management Science at the Sloan School of Management, Massachusetts Institute of Technology (1986-1989). He then joined the University of Cincinnati as an Associate Professor of Marketing in 1989, where he became a Professor of Marketing in 1993. Since 2005, he has held the title of Donald E. Weston Professor of Marketing, and in 2016, he was named a Distinguished Research Professor.
Kardes' research focuses on consumer persuasion, judgment, inference, and decision-making. His work has been influential in understanding how consumers process information and make decisions. He has published nine books and over 100 articles, contributing significantly to the fields of consumer psychology and marketing.
Kardes is a Fellow of the American Psychological Association, Association for Psychological Science, Society for Consumer Psychology, Society for Experimental Social Psychology, Society for Personality and Social Psychology, and the Midwestern Psychological Association. He received the Distinguished Scientific Achievement Award from the Society for Consumer Psychology in 2004. Other notable awards include the Lindner Research Excellence Award (2016) and the Louis W. Stern Award for the Outstanding Journal of Marketing Article on Marketing Channels and Distribution (2017). In 2020, he delivered a [TedX Talk titled "Omission Neglect: Out of Sight Out of Mind"]( https://www.ted.com/tedx).
Kardes has served on the editorial boards of several prestigious journals, including:
Frank R. Kardes is an expert in wine and enjoys sharing his knowledge on the subject. He is known for his appreciation of fine wines and often incorporates his expertise into his personal and professional life. Details about other aspects of Kardes' personal life are not widely publicized.
Submission declined on 15 July 2024 by
SafariScribe (
talk). This submission is not adequately supported by
reliable sources. Reliable sources are required so that information can be
verified. If you need help with referencing, please see
Referencing for beginners and
Citing sources. This submission's references do not show that the subject
qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published,
reliable,
secondary sources that are
independent of the subject (see the
guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see
technical help and learn about
mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
| ![]() |
Frank R. Kardes earned his B.S. in Psychology from St. Bonaventure University in 1980, his M.A. in Psychology from the University of Dayton in 1982, and his Ph.D. in Psychology from Indiana University in 1986.
Kardes began his academic career as an Assistant Professor of Management Science at the Sloan School of Management, Massachusetts Institute of Technology (1986-1989). He then joined the University of Cincinnati as an Associate Professor of Marketing in 1989, where he became a Professor of Marketing in 1993. Since 2005, he has held the title of Donald E. Weston Professor of Marketing, and in 2016, he was named a Distinguished Research Professor.
Kardes' research focuses on consumer persuasion, judgment, inference, and decision-making. His work has been influential in understanding how consumers process information and make decisions. He has published nine books and over 100 articles, contributing significantly to the fields of consumer psychology and marketing.
Kardes is a Fellow of the American Psychological Association, Association for Psychological Science, Society for Consumer Psychology, Society for Experimental Social Psychology, Society for Personality and Social Psychology, and the Midwestern Psychological Association. He received the Distinguished Scientific Achievement Award from the Society for Consumer Psychology in 2004. Other notable awards include the Lindner Research Excellence Award (2016) and the Louis W. Stern Award for the Outstanding Journal of Marketing Article on Marketing Channels and Distribution (2017). In 2020, he delivered a [TedX Talk titled "Omission Neglect: Out of Sight Out of Mind"]( https://www.ted.com/tedx).
Kardes has served on the editorial boards of several prestigious journals, including:
Frank R. Kardes is an expert in wine and enjoys sharing his knowledge on the subject. He is known for his appreciation of fine wines and often incorporates his expertise into his personal and professional life. Details about other aspects of Kardes' personal life are not widely publicized.