Submission declined on 19 April 2024 by
Greenman (
talk). This submission appears to
read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a
neutral point of view, and should refer to a range of
independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's
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Submission declined on 11 February 2024 by
BuySomeApples (
talk). This draft's references do not show that the subject
qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by
BuySomeApples 4 months ago.
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Submission declined on 21 January 2024 by
Stuartyeates (
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Stuartyeates 5 months ago.
| ![]() |
42°59′13″N 81°14′35″W / 42.986950°N 81.243177°W
Fluidesign Inc. | |
Company type | Private |
Industry | Boat manufacturing |
Founded | London, Ontario, Canada (1999) |
Founder | Gord Henry |
Headquarters | London, Ontario , |
Area served | Worldwide |
Key people | Gord Henry, Sam Roberts (CEO) |
Products | Racing rowing shells |
Website |
www |
Fluidesign is a Canadian company that specializes in the production of racing rowing shells. Based in London, Ontario, the company is known for its application of advanced materials and innovative techniques in the design of rowing shells. [1] [2]
Fluidesign is a prominent name in the Canadian rowing shell market, arising from a lineage of boatbuilding expertise in London, Ontario in 1999. The company was founded by Gord Henry, a former Hudson Boat Works salesman with a an approach that significantly boosted Hudson's sales. [3] Henry's tenure at Hudson ended abruptly due to internal tensions and a stark contrast in sales philosophies, leading to his dismissal in 1998. Despite the tumultuous exit, which Henry described as the "single most traumatic" event of his life, it set the stage for his next venture. [4] [5]
After leaving Hudson, Henry received an offer from Diamond Aircraft for a boatbuilding project. The knowledge and skills he acquired there, particularly in engineering and materials, laid the foundation for his own boatbuilding business. In January 2000, Henry, leveraging his sales acumen from Hudson and his design experience from Diamond Aircraft, started selling Fluidesign racing shells. He quickly bought out his business partner and took full control of the company, which grew rapidly by selling a distinctive line of racing shells. [4]
Chris Oxner, Henry's successor at Hudson, eventually left to co-found H2O Composites with Jeff Hill, launching the Mission Rowing brand. His departure from Hudson was managed professionally, earning him respect from his former employer despite becoming a direct competitor. [4]
Fluidesign, under Henry's leadership, is recognized for its innovative approach to boatbuilding, emphasizing engineering principles learned during his inadvertent apprenticeship. The company's success is attributed to Henry's unconventional entry into the industry and his dedication to the craft. Despite the competitive environment, Fluidesign has managed to carve out a significant niche in the rowing shell market. [4] [6]
Fluidesign originated from a project at Diamond Aircraft Industries. This project aimed to apply aerodynamics expertise from the aviation industry to the design of rowing shells, focusing on the use of composite materials. [5] [7]
The initial designs by Fluidesign featured unique wing-like outriggers and were constructed primarily from carbon fiber. This approach marked a departure from traditional wooden boat construction and contributed to the company's reputation in the competitive rowing world. [5]
In 2016, Fluidesign moved to its current location on Elias Street. [5] It's previous location was at 175 Exeter Road. [8]
The company's rowing shells are distinguished by their carbon fiber construction. [9] Fluidesign's range of boats includes singles, doubles and pairs, and quads. [10] Their Elite racing shells are built with carbon engineering that delivers a durable, stiff, and fast rowing experience. Fluidesign’s exclusive clear finishes not only highlight the beauty of carbon but also reduce maintenance needs to maximize performance. [11]
Under Gord Henry's leadership, Fluidesign has introduced boats with clear finishes, eliminating paint to reduce weight and showcase the technology and craftsmanship of the carbon fiber construction. This transparency allows customers to directly observe the quality and engineering precision of their purchase, enhancing consumer trust and product appeal. [3]
Fluidesign's continuous innovation in boat design has led to significant market dominance, particularly in the North American market for single rowers, where they hold over 50 percent market share. This was achieved through pioneering designs such as the rear-mounted rigger, which has since become a standard in competitive boat building. [3]
Fluidesign's reputation extends beyond North America, evidenced by their selection by a Caribbean nation's rowing team for the Rio Olympics. This underscores the company's international appeal and the global recognition of their technological advancements in rowing shell design. [3]
In response to growing demand for their high-quality rowing shells, Fluidesign announced a significant expansion back into the UK and European markets. On September 25, Gavin Kerr was appointed as the UK & European Sales agent. Based in the Thames Valley, Kerr, who has extensive experience in managing sales and high-touch customer experiences for global corporations, is leading the European Fluidesign Sales & Customer Success team. His role is bolstered by his passion for rowing and coaching. [12]
Additionally, Peter Haining MBE, a three-time World Lightweight Sculling Champion well-known within the rowing community, joins the team, further strengthening Fluidesign's presence and expertise in the region. [12]
Supporting the company's operations in the UK, Jack Clark oversees boat maintenance and repair services. Clark brings extensive experience in boat repairs, runs his own repair company in Putney, London, and serves as the Boatman at Thames Rowing Club. [12]
Fluidesign's expansion aims to replicate their renowned customer service and product quality from Canada in Europe, enhancing the rowing experience for their customers. [12]
Submission declined on 19 April 2024 by
Greenman (
talk). This submission appears to
read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a
neutral point of view, and should refer to a range of
independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's
verifiability policy and the
notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
| ![]() |
Submission declined on 11 February 2024 by
BuySomeApples (
talk). This draft's references do not show that the subject
qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by
BuySomeApples 4 months ago.
| ![]() |
Submission declined on 21 January 2024 by
Stuartyeates (
talk). This draft's references do not show that the subject
qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by
Stuartyeates 5 months ago.
| ![]() |
42°59′13″N 81°14′35″W / 42.986950°N 81.243177°W
Fluidesign Inc. | |
Company type | Private |
Industry | Boat manufacturing |
Founded | London, Ontario, Canada (1999) |
Founder | Gord Henry |
Headquarters | London, Ontario , |
Area served | Worldwide |
Key people | Gord Henry, Sam Roberts (CEO) |
Products | Racing rowing shells |
Website |
www |
Fluidesign is a Canadian company that specializes in the production of racing rowing shells. Based in London, Ontario, the company is known for its application of advanced materials and innovative techniques in the design of rowing shells. [1] [2]
Fluidesign is a prominent name in the Canadian rowing shell market, arising from a lineage of boatbuilding expertise in London, Ontario in 1999. The company was founded by Gord Henry, a former Hudson Boat Works salesman with a an approach that significantly boosted Hudson's sales. [3] Henry's tenure at Hudson ended abruptly due to internal tensions and a stark contrast in sales philosophies, leading to his dismissal in 1998. Despite the tumultuous exit, which Henry described as the "single most traumatic" event of his life, it set the stage for his next venture. [4] [5]
After leaving Hudson, Henry received an offer from Diamond Aircraft for a boatbuilding project. The knowledge and skills he acquired there, particularly in engineering and materials, laid the foundation for his own boatbuilding business. In January 2000, Henry, leveraging his sales acumen from Hudson and his design experience from Diamond Aircraft, started selling Fluidesign racing shells. He quickly bought out his business partner and took full control of the company, which grew rapidly by selling a distinctive line of racing shells. [4]
Chris Oxner, Henry's successor at Hudson, eventually left to co-found H2O Composites with Jeff Hill, launching the Mission Rowing brand. His departure from Hudson was managed professionally, earning him respect from his former employer despite becoming a direct competitor. [4]
Fluidesign, under Henry's leadership, is recognized for its innovative approach to boatbuilding, emphasizing engineering principles learned during his inadvertent apprenticeship. The company's success is attributed to Henry's unconventional entry into the industry and his dedication to the craft. Despite the competitive environment, Fluidesign has managed to carve out a significant niche in the rowing shell market. [4] [6]
Fluidesign originated from a project at Diamond Aircraft Industries. This project aimed to apply aerodynamics expertise from the aviation industry to the design of rowing shells, focusing on the use of composite materials. [5] [7]
The initial designs by Fluidesign featured unique wing-like outriggers and were constructed primarily from carbon fiber. This approach marked a departure from traditional wooden boat construction and contributed to the company's reputation in the competitive rowing world. [5]
In 2016, Fluidesign moved to its current location on Elias Street. [5] It's previous location was at 175 Exeter Road. [8]
The company's rowing shells are distinguished by their carbon fiber construction. [9] Fluidesign's range of boats includes singles, doubles and pairs, and quads. [10] Their Elite racing shells are built with carbon engineering that delivers a durable, stiff, and fast rowing experience. Fluidesign’s exclusive clear finishes not only highlight the beauty of carbon but also reduce maintenance needs to maximize performance. [11]
Under Gord Henry's leadership, Fluidesign has introduced boats with clear finishes, eliminating paint to reduce weight and showcase the technology and craftsmanship of the carbon fiber construction. This transparency allows customers to directly observe the quality and engineering precision of their purchase, enhancing consumer trust and product appeal. [3]
Fluidesign's continuous innovation in boat design has led to significant market dominance, particularly in the North American market for single rowers, where they hold over 50 percent market share. This was achieved through pioneering designs such as the rear-mounted rigger, which has since become a standard in competitive boat building. [3]
Fluidesign's reputation extends beyond North America, evidenced by their selection by a Caribbean nation's rowing team for the Rio Olympics. This underscores the company's international appeal and the global recognition of their technological advancements in rowing shell design. [3]
In response to growing demand for their high-quality rowing shells, Fluidesign announced a significant expansion back into the UK and European markets. On September 25, Gavin Kerr was appointed as the UK & European Sales agent. Based in the Thames Valley, Kerr, who has extensive experience in managing sales and high-touch customer experiences for global corporations, is leading the European Fluidesign Sales & Customer Success team. His role is bolstered by his passion for rowing and coaching. [12]
Additionally, Peter Haining MBE, a three-time World Lightweight Sculling Champion well-known within the rowing community, joins the team, further strengthening Fluidesign's presence and expertise in the region. [12]
Supporting the company's operations in the UK, Jack Clark oversees boat maintenance and repair services. Clark brings extensive experience in boat repairs, runs his own repair company in Putney, London, and serves as the Boatman at Thames Rowing Club. [12]
Fluidesign's expansion aims to replicate their renowned customer service and product quality from Canada in Europe, enhancing the rowing experience for their customers. [12]