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Crown Digital Pte Ltd is a Singapore-based company that develops robotic barista systems, most notably Ella the robot barista. [1].
Crown Digital was founded in November 2020 by Keith Tan. The company focuses on applying technology to transform the food and beverage industry, particularly the coffee market [2].
Crown Digital's primary product is Ella, a fully-automated robotic barista that utilizes a robotic arm to prepare coffee beverages. Customers order and customize their drinks through a dedicated mobile app and receive their coffee from the Ella unit [3].
Ella units are designed for standalone operation and can reportedly produce up to 200 customized coffee drinks per hour. Crown Digital has partnered with Eversys, a manufacturer of superautomatic coffee machines, to integrate their technology into Ella [4].
As of April 2024, Ella units are operational in Singapore, including locations at Changi Airport and Raffles Place MRT, and the company has plans to expand into Japan [1].
In June 2022, Crown Digital secured investment from RealTech Holdings, a venture capital firm focused on proptech and retail tech investments [3]. The funding aims to support the expansion of Ella, particularly in the Japanese market, and to enhance the company's manufacturing, marketing, and research capabilities [4]
![]() | This article contains paid contributions. It may require
cleanup to comply with Wikipedia's
content policies, particularly
neutral point of view. |
Submission declined on 8 May 2024 by
Wikishovel (
talk). This draft's references do not show that the subject
qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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| ![]() |
Crown Digital Pte Ltd is a Singapore-based company that develops robotic barista systems, most notably Ella the robot barista. [1].
Crown Digital was founded in November 2020 by Keith Tan. The company focuses on applying technology to transform the food and beverage industry, particularly the coffee market [2].
Crown Digital's primary product is Ella, a fully-automated robotic barista that utilizes a robotic arm to prepare coffee beverages. Customers order and customize their drinks through a dedicated mobile app and receive their coffee from the Ella unit [3].
Ella units are designed for standalone operation and can reportedly produce up to 200 customized coffee drinks per hour. Crown Digital has partnered with Eversys, a manufacturer of superautomatic coffee machines, to integrate their technology into Ella [4].
As of April 2024, Ella units are operational in Singapore, including locations at Changi Airport and Raffles Place MRT, and the company has plans to expand into Japan [1].
In June 2022, Crown Digital secured investment from RealTech Holdings, a venture capital firm focused on proptech and retail tech investments [3]. The funding aims to support the expansion of Ella, particularly in the Japanese market, and to enhance the company's manufacturing, marketing, and research capabilities [4]
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